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Communication Manager

Communication Manager

Tiffany & Co.Japan
30+日前
職務内容の詳細

General Purpose :

  • Contribute to grow sales and brand equity as well as to offer seamless, omni-channel client experiences by developing and execute holistic marketing strategy and plans for some of key initiatives / projects assigned
  • Drive development and implementation of marketing strategy and tactics with an emphasis on client-facing communication activities e.g. Advertising, Owned Media (Digital and Outdoor) and Cross-functional initiatives
  • Pursue Market / Client Understanding and fully utilize data for everything we do

Key Accountabilities :

Client-centric Marketing Strategy & Plan

  • Lead creation and ongoing review of Marketing strategy based on all available insights about the market and clients, inclusive of both internal and external data
  • Conduct market / client research and analysis that will guide the strategic direction of Tiffany Japan’s business and its various aspects (competition, target clients, products, communication, etc.)
  • Translate consumer and data insights into brand action plans that can generate a positive impact on business results
  • Develop annual marketing plan inclusive of media, production and operation of advertising and other marketing communication programs
  • Set objectives / KPIs for all projects, closely monitor and analyze results, share and utilize findings / data for further action
  • Be the primary source of information related to the client and market, and actively share and use such information to discuss opportunities with other departments and business partners

    • Media Planning, Execution & Effectiveness Evaluation

  • Develop annual marketing budget plan, review monthly and manage it on a day-to-day basis
  • Lead planning and delivery of Tiffany Japan’s media plan in alignment with the company’s business strategy and priorities
  • Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders
  • Propose and manage media plan to deliver the most effective full-funnel results with clear KPIs – Media mix to include all formats and all channels i.e. Digital (of all forms including Social), Print and OOH, both external and owned media
  • Build Measurement studies and roadmap for media effectiveness across funnels, generating data-driven insights and optimization opportunities that lead to significant revenue growth & cost savings for the business
  • Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
  • Work closely with media and agencies to maximize opportunities and results.
  • Act as a 'change agent' in teams or organizations by bringing best-in-class external perspectives; keep current with industry news, digital trends, platforms, and experiences that can inform Brand’s activation planning and drive innovation and performance.
  • Demonstrate strong technical knowledge of evolving digital & social media landscape, leading a video first media strategy with agency partners
  • Create, manage, and grow partnerships with external media, tech, and media analytics partners
  • Implement “test & learn” programs for digital channels including testing roadmap, test set-up, and results interpretation
  • Synergize with PR on major initiatives and 360 campaigns. Oversee digital custom integrations & influencer collaborations through media partnerships

    • Localization of Communication Assets (e.g. advertising, catalogues, etc.), Local Website Content Management

  • Develop robust localized communication plans to drive regional relevance in key global communications pillars (e.g. Love & Engagement) and across channels (e.g. influencers)
  • Collaborate with Global Marketing to ensure the quality of all localized communication assets, tools, collaterals meets Tiffany’s global standards
  • Oversee project management encompassing localization time schedules, vendor relations, internal resource allocation, etc.

    • Team Capacity Development / Support

  • Exercise positive leadership, while being a highly motivated hands-on player at the same time
  • Infuse client-centric marketing focus into the team and across the company
  • Develop junior talent within the team through day-to-day coaching
  • Provide support to other team members when in need

    • Cross-functional Synergy Leadership

  • Act as leader for cross-functional initiatives representing Brand Marketing team
  • Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically
  • Voluntarily facilitate internal work streams in partnership with other departments and teams
  • Supervise New Store Opening / Store Renewal marketing activities to deliver the best brand exposure for our stores

    • HP係」でお願いいたします。