Purpose & Overall Relevance for the Organization :
- Drive an effective and efficient sports marketing portfolio for the selected focus concepts in key category in country / cluster in full alignment with the Global Sports Marketing, Local Brand Communication and Local Business Units.
Key Responsibilities :
Create the local portfolio planning based on input from GlobalNegotiate / Acquire / Evaluate partners for the category.Budget management for the category including operating expensesManage the execution of the marketing working budget plan per the budget planningInput to Contract Approval Form / Asset Management System / Global Bonus ProgramPlan and activate our partners with the respective functions within local brand activation team and Membership team.Support for organizing events.Support for booth management at events (e.g., Inter-High and similar events).Manage right color way FTW at right timing.KPIs :
Share of Search (country, key city, category and franchise names)Share of voice in key sports eventsSecure relevant and in-time partner portfolioBrand Net SalesCompliance to sports marketing expense guidelinesKnowledge, Skills and Abilities :
Strong interpersonal skills (e.g. relationship management, facilitation, etc.)Leading and managing a diverse teamDeep sports marketing knowledgeStrong influencing skillsBasic MS Office skillsExperience in both market and above market organization preferredAdvanced in English / Native in JapaneseRequisite Education / Qualifications :
University degree in business with marketing focus and ideally some exposure to sports or equivalent professional experienceAt least 3-5 year experience in relevant working fieldExperience, Communication / Negotiation skillPassion for SportsKnowledge of sports categories preferred.Relationship with key person in sports marketing world preferred.Key Relationships : Internal
Peers reporting into Brand Activation LeadSports Marketing leadsMarket Channel leadsBU Initiative TeamGlobal Sports MarketingExternal
Partners and teamsManagement Agencies / AgentsClub teams, SchoolsAssociation, Federation, OrganizationHead coach and coaches of high school, Universities, and corporate teams