Sr. Manager / Manager, TV Product Manager

extra[not]ordinary® な未来を共に築くことを使命とし、革新的な抗体製品の開発や人々を感動させる抗体医薬品で、がんやその他の深刻な病に苦しむ患者さんの生活を根本的に変え、治療の未来を切り拓いています。

Primary roles & responsibilities include, but are not limited to : -

1) Execution and validation of marketing tactics and field operations

a) Work with TLL to support KOL engagement through marketing activities

b) Develop and monitor brand KPIs (market share, accounts, new patients, etc.) to measure success and implement timely corrective actions when necessary (brand KPIs, launch tracking dashboards, etc.)

c) Plan and execute in-house and co-sponsored congress events

d) Determine direction and plan for materials creation and coordinate with marketing communications

e) Validate strategies and tactics through data analysis via SFE / BI / CI, participation in DST meetings or field insight gathering, and incorporate / enhance them into the next planning process

f) Collaborate with the training group to set goals to improve MRs' understanding of strategy and knowledge level, and support the implementation of these goals

2) Development of a comprehensive market assessment and commercial strategy for the therapeutic area(s) in Japan

a) Plan the commercialization process by working with global and Japanese cross-functional stakeholders (Development / Medical / Global

Commercial / Finance, QA / CMC / Safety / Supply Chain / Market Access, etc.) to analyze relevant disease and target product profiles, competitive landscape, patient journeys, and purchasing patterns

b) Develop and / or re-evaluate a commercial brand plan (marketing execution

readiness / tracking plan) for the Japanese market in collaboration with key global and domestic stakeholders to accurately assess / maximize market opportunities and prepare for potential competitive threats and ensure best-in-class commercialization of products in the Japanese market.

c) Conduct regular market assessments by setting primary / secondary market research objectives, gathering insights from KOLs, and obtaining and generating key insights from other appropriate sources to further test and fine-tune strategies and tactics to be implemented.

d) Lead the development of KOL engagement and congress strategies to ensure product reputation and broad message penetration

3) Facilitation of brand teams and task forces

a) Partner closely with key cross-functional leads (including partners, if applicable) to achieve optimal brand management

b) Establish direction and itemization for special projects related to the brand, and enlist the cooperation of relevant departments

4) Brand OPEX Management

LI-DNP

25年間、情熱的で革新的、そして協力的なチームが、次世代抗体技術プラットフォームを開発し、トランスレーショナルサイエンス、定量科学、データサイエンスを活用することで、独自のパイプラインを確立してきました。このパイプラインには、二重特異性T細胞エンゲージャー（bispecific T-cell engagers）、抗体薬物複合体（ADC）、次世代免疫チェックポイントモジュレーター、エフェクター機能強化抗体などが含まれています。

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