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Marketing Strategy, Consumer Insights & Market Research-Marketing Planning Office, Rakuten Ichiba Marketing Department (C&M)

Marketing Strategy, Consumer Insights & Market Research-Marketing Planning Office, Rakuten Ichiba Marketing Department (C&M)

RakutenTokyo, Japan
19 days ago
Job description

Description

Business Overview

The Marketplace Business is responsible for developing Rakuten Ichiba, Rakuten's founding business.

Since its establishment in 1997, Rakuten's mission has been to "empower people and society through innovation." Through Rakuten Ichiba, we have broken down the barriers of trading areas and provided a system that allows anyone to easily open a store. This brings the joy of shopping to users all over Japan.

Today, it has grown into one of the largest e-commerce sites in Japan and is used by many customers.

Rakuten Ichiba Service Page

Department Overview

The Market Marketing Department is at the core of the Rakuten Group and is responsible for formulating and promoting marketing strategies to expand sales of Rakuten Ichiba.

This department has an average age of 30, a gender ratio of 1 : 1, and consists of 4 members, including foreign nationals, creating a diverse and open-minded atmosphere.

The Consumer Insights Team is a specialized team within the Market Marketing Department. It analyzes Rakuten Ichiba's user behavior and purchasing data to uncover consumer insights, thereby supporting decision-making for marketing initiatives and business strategies. Through a data-driven approach, it plays a crucial role in supporting the further growth of Rakuten Ichiba.

Position : Why We Hire

We are seeking motivated individuals who can work together to take on new challenges with the aim of further growing the business and developing the department. We would like to welcome those who can utilize their experience and skills to create our future together.

Position Details

In this position, you will utilize user behavior data and purchasing data from Rakuten Ichiba, one of Japan's largest shopping malls with over 100 million members, to extract and analyze consumer insights, thereby supporting the planning and promotion of marketing initiatives and business strategies. After joining the company, you will deeply understand the consumer behavior of Rakuten Ichiba through data analysis and report creation, and then work on strategic analysis and proposal of measures.

Specific responsibilities

  • Analysis of user behavior data and purchasing data of Rakuten Ichiba
  • Extraction of consumer insights and proposal of marketing measures
  • Support for the development of data-based business strategies
  • Effect measurement and improvement proposals for marketing measures
  • Establishment and systematization of data analysis methods

Example projects

  • Analysis of purchasing behavior for each user segment and proposal of targeting measures
  • Effect measurement and improvement proposals for marketing measures
  • Planning of new measures based on consumer trends
  • Improving the accuracy of distribution amount forecasts using data analysis
  • Creation and sharing of reports on consumer behavior across Rakuten Ichiba

    • Rewarding aspect

    As a member of the Rakuten Ichiba Consumer Insights Team, you can directly impact marketing initiatives and business strategies through data analysis. This is a rewarding position where your analysis results greatly contribute to the overall growth of Rakuten Ichiba.

    Career Path

    By deepening your data analysis skills and understanding of marketing measures, you can expect to build a career as a data scientist or marketing strategy expert in the future, or to pursue a career in corporate planning or business strategy.

    Work Environment

    9 people : 1 Manager, 1 Assistant Manager, and 7 team members

  • Manager : A mid-career hire with seven years of experience at Rakuten, previously with a foreign company
  • Assistant Manager : A mid-career hire with four years of experience at Rakuten, bringing a background in the manufacturing industry
  • Team Members : Comprised of recent graduates, analysts with experience in the e-commerce sector, and researchers from market research firms

    • Mandatory Qualifications :

  • 5+ years of professional experience
  • Project management experience
  • Experience in data analysis and proposing strategies and plans based on analysis
  • Experience using Excel functions (LOOKUP, INDEX, MATCH, etc.) to aggregate, analyze, and present data

    • Desired Qualifications :

  • Experience in online marketing (e.g., with e-commerce companies)
  • B2C marketing experience
  • Data extraction and analysis skills using SQL and Python
  • Experience using BI tools (e.g., Tableau, Power BI)
  • Experience in consumer behavior analysis and market research
  • Excellent communication skills with the ability to interact effectively with a variety of people
  • Experience designing and analyzing quantitative research

    • Others Information :

    Additional information on Location

    Rakuten Crimson House

    1-14-1 Tamagawa, Setagaya-ku, Tokyo

    Additional information on English Qualification

    TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

    Proof of eligibility is required by the timing of the offer letter.

    If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by our company, during selection process is required.

    business #strategyplanning #commerce #RakutenIchiba

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