Product Specialist

Job Summary :

Directs the activities that ensure the effective management of the assigned product line portfolio to achieve profit targets based on long term strategies, innovative product development, and supply chain management.

Strong emphasis will be placed on defining and executing strategies / tactics based on profit driven long term vision for the business. Collaborates with Communication, Activation and Sales team to assure the development and introduction of products that meet target consumer requirements.

Job Duties :

Conducts / comprehends the analysis of consumer / customer requirements and competitive pressures, the development of new product initiatives and the creation of strategic plans to ensure that product portfolios and life cycles are correctly applied across market segments, distribution channels and consumers.

Establishes the development of a business intelligence capability to collect and analyze market and competitive data and provide insights in support of strategic planning and new product development while advancing the development of business plan.

Collaborates with Activation group in the launch of new products including planning of launch schedules, merchandising, special promotions, advertising and product training, promotional materials, catalogs and trade promotions.

Is responsible for evaluations of actual sales and profit results for product lines and coordinates the initiation of corrective actions and strategies to return results to plan.

Qualifications :

A BS / BA in business / marketing or the equivalent in related work experience.

At least 2 years of Product development experience

Marketing, Activation and Research experience preferred

Experienced in sales operating systems, such as SAP or equivalent