Senior Marketing Manager

What the Role Entails

• Develop Regional Market Strategies : Support the publishing strategy for TiMi’s self-developed games in Japan, and lead end-to-end marketing planning across different product life cycles.
• Drive Go-to-Market Execution : Oversee all phases of marketing and promotional activities for the Japanese market — including but not limited to creative campaigns, content marketing, public relations, and event activations — ensuring smooth execution and impactful results.
• Uncover Market & Player Insights : Research and analyze the potential of each project in Japan, including market trends, player personas, and competitive landscape.
• Collaborate Across Functions : Work closely with teams including game development, operations, user acquisition, and community to bring local market insights and creative ideas into each phase of the product journey.
• Leverage Local Partnerships : Partner with procurement, business development, and other cross-functional teams to identify and tap into local resources and opportunities in Japan.

Who We Look For

Relevant Experience : 3+ years of experience in game publishing, with at least 2 years focused on marketing in the Japanese market.

Full-Cycle Marketing Knowledge : Strong understanding of the full game publishing pipeline and all major marketing functions. Proven track record of launching games successfully, backed by concrete examples of online campaigns and measurable results.

Genre Familiarity : Experience working on (or playing) anime-style games, shooters, or RPGs is highly preferred.

Language & Cultural Fluency : Fluent in business-level Japanese (JLPT N1 or above) and Chinese as a working language. Prior work or life experience in Japan is a strong plus.

Strong Communication & Drive : Excellent interpersonal skills, self-starter mentality, and the ability to thrive under pressure in a fast-paced environment.

Deep Cultural Understanding : A strong grasp of Japanese otaku and subcultural trends, with the ability to accurately interpret and respond to local pop culture and fan-driven phenomena, is a major plus.

3 年以上游戏市场发行经验，2 年以上当地市场营销经验；

RPG等品类经验优先，或是该品类资深玩家者优先；

N1以上）+ 中文可用于工作语言，有日本当地生活工作经验优先；

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.