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Consumer Engagement Senior Manager

Specialized Group日本

22 days ago

Job description

Consumer Engagement Senior Manager

We are seeking a Consumer Engagement Senior Manager to lead digital marketing efforts, boost brand visibility, and drive profits. This role involves coordinating digital projects focused on consumers, managing direct-to-consumer sales, and creating engaging content to improve customer experience. It's a chance to significantly impact digital consumer engagement and help grow well-known brands.

Key Responsibilities

Lead digital marketing projects with teams and agencies.
Manage LINE communication and analyze performance.
Improve CRM processes to boost consumer engagement.
Oversee daily operations of the direct-to-consumer store.
Create strategies to increase online sales and customer interaction.
Run effective online promotions to increase sales.
Research digital consumer behavior and engagement.
Provide detailed reports on consumer data to guide decisions.
Work with stakeholders to set KPIs for program success.
LINEコミュニケーションを管理し、パフォーマンスを分析する。
CRMプロセスを改善して消費者エンゲージメントを高める。
KPIを設定する。

Qualifications

Fluent in Japanese and English; knowledge of French is a plus.

4-5 years of experience in project management, consumer insights, or business analytics.

Strong understanding of digital marketing and e-commerce.

Experience managing official LINE accounts is preferred.

Background in advertising, research, or related fields is helpful.

Creative, open-minded, and proactive team player.

Bachelor’s degree (4-year program) required.

4〜5年の経験。

eコマースの強い理解。

LINEアカウントの管理経験が望ましい。

4年制課程）が必要です。

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Senior Manager • 日本