Job Description
The Mid-Market Sales Manager will be responsible for :
- Carrying quota and owning sales, end to end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue;
- Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos;
- Drive and enable renewals of existing clients;
KEY RESPONSIBILITIES
Sales activities
Build and maintain strong relationships with clients through regular communication and follow-up;Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline;Identify, qualify, prospect, and develop new client relationships and generate new sales opportunitiesCross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs;Manage sales process from prospecting, to negotiating and closing contracts;Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales;Answer client questions relative to product updates and product information effectively and in a timely manner;Consistently meet revenue targets and activity KPIs;Stay up to date on industry trends and developments;Develop a solid understanding of Nielsen products and services to effectively position them to potential customers;Operational activities
Leverage CRM and other tech tools to track, execute and manage sales activities;Have operational command of business;Cross Functional activities
Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction.KEY STAKEHOLDERS & INTERFACE
Internal
Regular meetings with Mid-Market Sales Team across 8 markets in Asia and MMS Lead;Close collaborations with the Delivery & Customer Support Group, Revenue Operations Team and the local Operations Team;Synergies with Vertical teams - Agencies, Advertisers, Broadcasters / Publishers, Platforms / Digital;Coordination with the Marketing team and other Support Functions such as HR & Finance;External
Regular meetings (virtual or face-to-face) with identified high-touch Mid-Market Sales clients;Bi-weekly / monthly touchpoints and communication with identified low-touch Mid-Market Sales clients.Qualifications
EXPERIENCES & QUALIFICATIONS
Required to have fluent skills in Japanese (written and spoken)
Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales / business experience;Min 5 to 6 years of experience in high performing Mid-market Sales teams;Knowledge of Nielsen as a business and its products, services, and offerings - preferred;Track record of performance with discipline in sales prospecting activities;Additional Information
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