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B2B Marketing Specialist

B2B Marketing Specialist

SnaphuntJapan
30+ days ago
Job description

The Offer

  • Opportunity within a company with a solid track record of performance
  • Fantastic work culture
  • Attractive Salary & Benefits

The Job

We are looking for a driven and experienced B2B Marketer to join our team. This role focuses on developing and executing marketing strategies specifically tailored for the Japanese market and is ideal for someone with a strong understanding of both strategic marketing planning and hands-on campaign execution.

Key Responsibilities :

1. Strategic Marketing Planning

  • Create and execute both short-term and long-term marketing strategies focused on the Japanese market, with a deep understanding of local consumer behavior, trends, and market dynamics.
  • Lead and drive customer acquisition campaigns, including nurture and conversion strategies to attract new business while deepening relationships with existing clients.
  • Manage and optimize B2B lead generation campaigns to drive consistent and relevant traffic and qualified leads for our sales teams.
  • Use strong analytical skills to track key performance indicators (KPIs), measure campaign effectiveness, and provide regular reports to internal stakeholders.
  • Conduct in-depth product research and analysis to define target customers, assess competitive positioning, and evaluate campaign performance.

    • 2. Client Handling & Project Management

  • Independently manage and oversee all client projects for the Japanese market, ensuring high levels of satisfaction and results. Serve as a trusted advisor for customers and align marketing strategies with their business objectives.
  • Communicate regularly with clients to understand their needs, update them on project progress, and handle any correspondence professionally. Ensure smooth project execution and timely delivery of marketing campaigns.
  • Actively contribute to the proposal process, including strategy development, planning, and presenting marketing recommendations that align with client goals.

    • 3. General Support

  • Continuously improve and expand our marketing services to cater specifically to the Japanese market, ensuring we stay ahead of industry trends.
  • Collaborate with internal teams to enhance marketing efforts, and support the professional development of junior team members through mentorship.
  • Work closely with other departments to align marketing strategies with business goals and product development initiatives, contributing to overall organizational success.
  • Take ownership of product improvements and adapt strategies and services to meet the unique needs of the Japanese market.
  • Support the training of local staff, sharing knowledge and insights to enhance their professional growth and performance.

    • The Profile

    What We’re Looking For :

  • Minimum of 5 years in B2B marketing, with a focus on lead generation, demand generation, and customer acquisition in the tech or digital marketing space. Experience in the Japanese market is a strong plus.
  • Strong experience in developing and executing marketing strategies across various channels (digital, content, email, social media, etc.) to drive results in the B2B space.
  • Ability to measure and analyze marketing campaigns, track KPIs, and adjust strategies based on insights to improve campaign performance.
  • Excellent communication skills, with experience in managing clients, understanding their needs, and delivering tailored solutions.
  • Ability to collaborate with cross-functional teams.
  • Fluent in both Japanese and English (written and spoken) to effectively communicate with clients, stakeholders, and the team.
  • You are willing to undertake 0-30% travel.

    • Why Join Us?

  • Exciting Projects : Work with a diverse range of tech clients and industries, helping them grow their presence in the Japanese market.
  • Innovative Environment : Be part of a forward-thinking team that values creativity and out-of-the-box solutions.
  • Career Growth : Opportunities for personal and professional growth through mentorship, training, and exposure to cutting-edge marketing strategies.
  • Supportive Culture : Join a collaborative and results-driven team where your contributions are valued and recognized.

    • The Employer

    Our client is a B2B technology marketing agency, with the singular mission to maximize the value of multinational B2B Technology companies' marketing investments in APAC.

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    Marketing Specialist • Japan