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Assistant Manager, Lifecycle Marketing, Disney+

The Walt Disney Company (APAC)Minato-ku, Japan

30+ days ago

Job description

Job Summary :

As Lifecycle Marketing Assistant Manager for Disney+ Japan, you will be responsible for lifecycle automation and experimentation to drive engagement and increase retention for Disney Streaming Services in the region.
In this role, the Lifecycle Marketing Assistant Manager will develop a roadmap of strategies together with the international product marketing teams. With the consultations and approval with local teams (Legal, Disney+ marketing and Disney+ Streaming Services teams) to deliver campaigns to promote content on Disney+ with the focus on retention.
Reporting into the Manager of Lifecycle Marketing and working closely with various stakeholders, the Assistant Manager will plan, coordinate, execute and optimize multiple concurrent campaigns with owned (email, push, in-app) channels.

Responsibilities :

Execution of Lifecycle Marketing activity - Ownership of Lifecycle Content Calendar finding key drivers to increase Disney+ user viewership and customer engagement, utilizing all marketing channels. Working closely with internal and external stakeholders including brand marketing, programming, creative, legal, partnerships, international lifecycle marketing, and global operation teams to execute collaboratively.

Data-driven decision making - Comfortable working with data to identify solutions to problems and monitor performance of automated programs, and BAU campaigns.

Identify data-driven opportunities for e xperimentation and a udience s egmentation t esting - Use data to identify opportunities and hypothesis for testing and experimentation that can improve engagement, churn reduction, and drive monetization through incremental reconnects and upgrades. Work closely with the analytics and operations teams on experiment structure and analysis plan. Translate learnings into the next steps.

Campaign delivery – Ensure seamless delivery of campaigns. This will involve providing input to marketing briefs, suggesting target audiences, collaborating with brand marketing on segmented and targeted content promotion, syncing with the programming team on title availabilities, developing assets with the creative team, obtaining approvals from the legal team, and working closely with the operations team to execute and measure the performance of campaigns.

Reporting and Analytics – Collaborate with the analytics team to build out weekly and monthly reports to help the marketing team across APAC understand the impacts of our experimentations and campaigns. Proactively and effectively translate data into clear insights and actionable recommendations to optimize existing processes and drive key business metrics.

Competencies & Core Attributes :

Analytical mind-set, strategic thinker

Effective relationship builder, and a collaborative, constructive team player

Positive attitude and flexible of thought, champions change and drives results

Curious, resourceful and a creative problem-solver

Discreet and able to follow strict commercial confidentiality disciplines

Able to work well with ambiguity, and comfortable working in a fast-paced environment

Attention to details

Effective communicator

Basic Qualifications :

3+ years’ experience in related marketing roles

Experience with CRM and marketing technology (at least one CRM tool . Salesforce, Adobe, Braze)

Strong background in Data-driven Marketing with demonstrated record of extracting meaningful data and using insights to support decisions to improve customer experience and drive business outcomes.

Native level fluency in Japanese and business level English

Degree-qualified in Business, Marketing, Economics, or related discipline (preferred)

Track record of successfully solving data-driven problems based on hypothesis testing and learnings

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Marketing Manager • Minato-ku, Japan