Business Development & Marketing Coordinator

Business Development & Marketing Coordinator

The opportunity

Are you ready to make your mark as part of our Global Business Development & Marketing Team?

Our Business Development & Marketing team plays a critical role in enhancing the Firm’s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm’s legal services, leveraging digital and traditional marketing channels to reach target audiences.

They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.

As a Business Development & Marketing Coordinator will be a key member of our team, supporting marketing and business development initiatives related to the Tokyo legal practice.

At White & Case, we’ll support you, give you responsibility and welcome you as an integral member of our international team from day one. We foster a collegial working environment where partners are friendly and accessible, and colleagues always supportive and open to questions.

Key responsibilities

• Support the Tokyo BD and marketing team and Tokyo-based partners in developing and improving practice business plans and business development initiatives, especially related to energy transition.
• Assist with matter research, lawyer biographies, and content preparation for pitches, proposals, capability statements, client presentations, and seminar materials.
• Update and maintain the matters database in the global Matter Profiling System and InterAction.
• Assist in creating and maintaining client marketing lists for electronic campaigns.
• Support drafting submissions for legal directories (, Legal 500, Chambers & Partners) and award entries.
• Review relevant legal / trade media and share information with BD team members.
• Handle other ad hoc projects, including translations and collaborating with the Manila-based BD team.

The skills and attributes we are looking for

What We Offer

When you join us, you’ll be working directly with partners, business leaders and many other inspiring colleagues across our global network of offices. We live by our values; to be pioneering, united and human, and we believe that you’ll experience them from your first day. We will give you the support and development opportunities that will help you achieve your potential.

We believe that consistent high performance merits reward and support. Our compensation package reflects your calibre as a Business Development Coordinator, and our benefits are designed to support your changing needs and priorities across different life stages.

About White & Case

We are a global law firm with longstanding offices in the markets that matter today. Our on-the-ground experience, our cross-border integration, and our depth of local, US and English-qualified lawyers help our clients work with confidence in any one market or across many. Established in 1987, we have grown into one of the largest law firms in Japan, drawing upon an international team of bengoshi and lawyers qualified internationally, who consistently deliver results for our clients. One of the critical elements of our success in Japan has been that we are a full-service law firm and able to advise on virtually all business matters, including corporate law, mergers and acquisitions, financial transactions and regulation, projects and energy, antitrust, intellectual property, and real estate.

How to apply

Interested? Please apply by submitting your CV for further consideration.

White & Case is committed to creating a fair workplace. It is our Firm’s policy to recruit, employ, train, compensate, and promote without regard to race, religion, creed, national origin, age, gender, sexual orientation, marital status, disability, genetic information, or any other category protected by applicable law. If you require assistance and / or accommodation to participate in our application and / or interview process, please email the recruiting contact listed. We will be happy to work with you.

For further assistance or queries regarding this opportunity please reach out to Lauren Evans at

Note to recruitment agencies : Our internal Recruitment team are responsible for all end-to-end lateral recruitment processes. All agencies must sign White & Case terms of business, which are office specific. Candidates submitted by an agency without terms of business agreed with the appropriate office, and / or outside of our online application tracking system, will not be considered a formal introduction.

Any applications and CVs sent directly to White & Case Partners and employees will not be accepted as formal introductions. If you have any questions, please contact the . When engaging with agencies, we are supported by our preferred suppliers.

Primary Location

Japan-TokyoExpected Workplace : Hybrid

Job Posting

Jun 20, 2025, 9 : 25 : 50 AM