WBSJ - Assistant Manager, Online Marketing

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role...

Warner Bros. Studio Tour is seeking an experienced and driven Assistant Manager, Online Marketing to join our Digital Marketing team. An Assistant Manager is a specialized role that focuses on managing customer relationships throughout the entire lifespan of a service. This includes planning and executing marketing strategies in website and Outbound / Email that engage customers from their initial awareness stage, through purchase and beyond, with the goal of fostering loyalty and long-term customer retention. The ideal candidate is a self-starter with a strong understanding of online marketing and UX, proven experience in setting up marketing tests and analyzing results, and a track record of driving substantial results in areas such as engagement and product sales.

Your Role Accountabilities...

• Lead website development plan to drive engagement and PDCA cycles based on KPIs and analytical insights.
• Design and implement marketing strategies to support growth goals.
• Plan and execute data-driven tests, including wireframe design and implementation
• Analyze website user behavior and propose conversion rate improvement strategies
• Develop on-brand, best-in-class marketing content and targeting, partner with relevant teams to deploy through scaled channels (email, website), audit and optimize existing content and targeting.
• Lead CRM strategy including creative development.

Qualifications & Experiences...

Preferred Skills & Qualifications

Education

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.