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Marketing Growth Team Lead

Marketing Growth Team Lead

Three TraderJP
16 days ago
Job type
  • Quick Apply
Job description

We are seeking a dynamic Marketing Growth Team Lead to join our marketing team at ThreeTrader, a trading brokerage firm. The ideal candidate will be a results-oriented marketer with a passion for driving customer acquisition, engagement, and retention in the financial services industry. As the Marketing Growth Team Lead, you will play a pivotal role in expanding our customer base, optimising marketing channels, and implementing data-driven strategies to maximize growth and revenue.

Key Responsibilities

Growth Strategy Development :

  • Develop and execute comprehensive marketing strategies that align with the company’s growth objectives and business goals.
  • Design and lead multi-channel marketing campaigns that target retail traders across various asset classes (forex, commodities, cryptocurrencies etc.).
  • Collaborate with the leadership team to set marketing KPIs and growth targets (e.g., customer acquisition, lifetime value, engagement metrics).

Customer Acquisition & Lead Generation :

  • Identify and implement scalable customer acquisition strategies across paid search, social media, content marketing, affiliate marketing, email marketing, and SEO.
  • Optimise marketing funnels to convert leads into active, long-term clients.
  • Manage and optimise advertising budgets, analyzing cost-per-acquisition (CPA) and return on investment (ROI) metrics.
  • Explore new channels and partnerships to increase brand visibility and expand market share.

    • Market Segmentation & Personalisation :

  • Segment potential and existing clients to create personalised marketing messages and campaigns.
  • Leverage customer data and analytics to identify high-value segments and tailor offers, content, and ads to specific user groups.
  • Use customer insights to develop targeted content that resonates with both beginner and experienced traders.

    • Retention & Customer Engagement :

  • Develop and implement customer retention strategies to reduce churn and maximise customer lifetime value (CLV).
  • Optimise onboarding and activation processes to ensure new customers understand the platform, tools, and trading strategies.
  • Create email, push, campaigns to keep customers engaged and encourage them to trade more frequently.
  • Analyse user behaviour and feedback to improve engagement strategies and create a loyal customer base.

    • Data-Driven Campaigns & Analytics :

  • Utilise analytics tools to track and measure the performance of marketing campaigns.
  • Conduct A / B tests, multivariate tests, and other experiments to improve user acquisition and conversion rates.
  • Report on campaign performance, customer acquisition costs, conversion rates, and other key metrics to senior management.

    • Collaboration & Stakeholder Management :

  • Work closely with sales, marketing teams to align marketing efforts with the product roadmap and customer needs.
  • Collaborate with compliance and legal teams to ensure all marketing materials adhere to regulatory requirements in the trading industry.
  • Manage external agencies and vendors as needed to execute campaigns, including affiliate networks, media partners, and creative agencies.

    • Branding & Positioning :

  • Strengthen the company’s brand identity and reputation within the trading and investment community.
  • Develop thought leadership content, such as blogs, KOL collaboration, to position the company as an authority in the trading space.
  • Ensure that the company’s unique value proposition is clearly communicated across all marketing channels.

    • Requirements

    Must have :

  • Bachelor’s degree in Marketing, Business, Finance, or a related field.
  • Proven experience in marketing within the financial services, trading, or fintech sectors.
  • Solid understanding of trading products, platforms, and financial markets.
  • Expertise in performance marketing (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
  • Experience with email marketing, CRM systems (e.g., HubSpot, Salesforce), and marketing automation tools.
  • Strong analytical skills and experience with data analysis and performance reporting tools (e.g., Google Analytics, Tableau).
  • Familiarity with SEO, SEM, content marketing, and affiliate marketing strategies.
  • Ability to thrive in a fast-paced, high-pressure environment.

    • Nice to have :

  • Experience in a growth marketing role within a brokerage, trading platform, or fintech startup.
  • Experience with mobile app marketing and increasing customer acquisition through mobile platforms.
  • Knowledge of financial regulations and compliance in marketing, especially in the brokerage and investment sectors.
  • Expertise in customer segmentation, lifecycle marketing, and retention strategies.
  • Strong network and relationships with industry influencers and affiliate partners.

    • Benefits

  • Competitive salary and performance-based bonus.
  • Opportunities for professional development and growth.
  • Remote work options or flexible working hours.
  • Opportunities to work in various locations.
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    Marketing • JP