Reports To : Sr. Director SDG Japan
Dotted Line Reports To : VP, Global Marketing, IDD
Group / Division : SDG / all division in SDG
- Develop and implement downstream marketing strategies to drive product adoption and revenue growth for infectious disease diagnostics products.
- Collaborate with sales teams to create and execute go-to-market plans, sales tools, and promotional materials.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
- Develop and manage marketing campaigns, including email marketing, digital marketing, webinars, and events.
- Monitor and analyze the performance of marketing initiatives and campaigns, providing regular reports and insights to stakeholders.
- Manage relationships with key opinion leaders (KOLs) and industry influencers to enhance product visibility and credibility.
- Support product launches by developing launch plans, training materials, and coordinating launch activities.
- Work closely with the global marketing team to ensure alignment and consistency in messaging and branding.
- Manage the marketing budget and ensure effective allocation of resources to achieve maximum ROI.
- Develop an organizational evolution plan of the SDG Japan marketing team to enable future success.
- Supervise day-to-day operations of entire SDG Japan marketing team; Provide effective coaching to staff to increase organizational capacity and enrich talent pipeline.
- Other miscellaneous duties as assigned.
Minimum Education and Experience Requirements
Min. 3years’ experience in product marketing representative or product marketing managerMin. 2 years of management experience in sales or marketing organizationExperience of business intelligence or marketing analysisHave basic knowledge of the healthcare market environment, laws and regulations.Demonstrated success in hands-on leading and developing teams with a strong focus on performance, coaching, mentoring, and collaboration.Work experience in a matrix-based global organization.Dealing with ambiguity; the flexibility to adapt with change; change agent skills.Ability to manage and prioritize multiple projects.Native level of Japanese, Business level of English fluency.Desirable experience
Experience of business and / or channel development in the clinical segmentExperience in digital marketingUnderstanding on a promotion code either for : Japan Association of Clinical Reagents IndustriesJapan Pharmaceutical Manufacturers AssociationJapan Federation of Medical Devices Associations