Web / Data Marketing Specialist - Marketing Division

Description

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services. We believe that the mobile domain is a platform that plays a fundamental role in the ecosystem, and as the

Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview

We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.

We collaborate with Rakuten Group media (Rakuten Market, Rakuten Travel, Rakuten Card, Rakuten Pay, etc.) to plan, implement, and analyze web marketing strategies to acquire new Rakuten Mobile customers.

Position : Why We Hire

Rakuten Mobile started as a new business and has been growing. As a result, there is a need to strengthen the Web Marketing department, leading to the recruitment of experienced Web Marketing specialists.

Position Details

• Formulating and implementing strategies that can maximize acquisition in the field of web marketing, in collaboration with related businesses within Rakuten Group.
• Analyzing and segmenting the target customer base, and improving and optimizing measures based on data analysis.
• Planning and operating point campaigns.
• By conducting research and analysis on market trends and competitors : , understand market trends and the movements of competing companies, take them into measures.

Mandatory Qualifications :

Desired Qualifications :

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marketingdiv

Languages :

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)