Dunhill Ecommerce, CRM and Digital Marketing Senior Manager

KEY RESPONSIBILITIES

• Ecommerce
• In line with global strategy, working closely with line manager to develop yearly ecommerce strategy including execution and monitoring
• In line with global online sales forecasts, plan and track regional online sales targets
• Partner with HQ and local merchandising teams to ensure correct product assortment is represented online and timely replenishment is complete
• Use retail and online insights to action and maintain local visual merchandising
• In line with global trading calendar, plan and execute a regional trade calendar to support marketing activations, search trends and regional key moments
• Manage editorial and product copy for website ensuring high quality and accuracy across the website
• Bring innovative digital developments to on page functions
• Lead and execute omni-channel projects
• Collaborate with CRC team to drive online sales
• Partner with retail to champion and deliver digital collaboration and drive sales
• Lead reginal omni-channel projects
• Support online wholesale to drive future growth of online channels
• Develop and implement customer relationship management strategies to increase customer retention and loyalty
• Develop and maintain customer data management systems to improve the accuracy and relevance of customer information
• Analyse customer data to identify trends and insights that can be used to inform business strategies and initiatives
• Collaborate with cross-functional teams to develop and execute campaigns across multiple channels to increase customer engagement and satisfaction
• Manage the implementation of customer retention programs, including loyalty programs, referrals, and other initiatives
• Monitor customer feedback and develop strategies to address customer concerns and complaints
• Develop and manage budgets for CRM initiatives and ensure that all projects are completed on time and within budget
• Stay up to date with emerging trends in customer relationship management and make recommendations for new initiatives
• Digital Marketing
• Create and execute a local digital marketing strategy with the objective of creating brand fans, new and young customers.
• Work closely with stakeholders to strike a balance between global branding and local messaging on digital platforms.
• Assist the Retail team with their efforts to engage with clients through digital channels.
• Work closely with HQ to support with SEO / SEM planning and analysis
• Partner with HQ to develop customer journeys and newsletter schedule
• Take an active role in partner companies’ online content management, such as department store websites and social network initiatives, etc.

REQUIRED COMPETENCIES