Marketing Researcher - Data Solutions Department, Marketing Solutions Business(C&M)

Description

Business Overview

Commerce & Marketing Company provides advertising and marketing services that include media business, digital ad business, research business, and influencer business.

We provide comprehensive support not only from a revenue perspective as a single company, but also by handling unique areas of the marketing industry, including advertising.

Department Overview

The development of a new data business utilizing Rakuten's unique big data (Data Solution Business) was launched in January 2023.

Marketing research issues have become more sophisticated and complex as people's lives have become more diverse. The goal is to provide new value to clients in their overall marketing process by making complex use of more than 100 million pieces of big data connected by a common ID within the Rakuten Group.

Position : Why We Hire

Due to the expansion of data business beyond the traditional framework of marketing research, there is now a demand for marketing researchers who not only possess the basic skills required for the role but also have a diverse set of skills.

Position Details

We are seeking a Marketing Researcher for our Data Solution Business. The role involves creating survey proposals, designing questionnaires, tabulating and analyzing data to solve marketing challenges faced by clients both inside and outside of Rakuten. As a Marketing Researcher, you will play a crucial role in supporting decision-making through a comprehensive set of tasks.

What Makes the Job Rewarding

You will address a variety of marketing challenges for diverse clients, not only through traditional research data but also by utilizing the vast data assets available within the Rakuten Group. Moreover, as the field of marketing research is currently undergoing a transformation due to the proliferation of AI, you will have the opportunity to leverage Rakuten's AI knowledge and tools. This will allow you to improve the efficiency of your work and the quality of your outputs, offering a chance to gain experience as a next-generation Marketing Researcher.

Work Environment

Marketing researchers are assigned to various industry-specific organizations, including business companies, advertising agencies and media, the Rakuten Group, and government agencies. There are approximately 50 marketing researchers in total.

Many mid-career marketing researchers are actively contributing to our team. They come from diverse backgrounds, including members who have gained experience as researchers at research firms, as marketers at makers or advertising agencies, and members who have transitioned from sales positions within the Rakuten Group.

Mandatory Qualifications :

• Over 3 years of experience in marketing research in industries such as marketing research firms, business companies, and advertising agencies.
• Experienced in the entire process from research planning, questionnaire creation, data collection, report writing, to presentation.

Desired Candidate Profile

Desired Qualifications :

Others Information :

Additional information on Location

Futako Tamagawa Rise Office

Additional information on Secondment

Rakuten Insight, Inc.

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

In this case, it is necessary to achieve a TOEIC Score exceeding 800 after joining Rakuten in order to be eligible to become a regular employee.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

business#researcher #commerce #RakutenInsight

Languages :

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)