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Senior Specialist, eCommerce (Rest of Asia)

Senior Specialist, eCommerce (Rest of Asia)

VF CorporationTokyo, JPN
23 days ago
Job description

Role & Responsibilities :

The job entails execution of the operations of the Rest of Asia e-commerce business working collaboratively with relevant teams to ensure E-Commerce platforms, Business Operations and Marketing efforts are coordinated.

Key Result Areas :

  • Drive Rest of Asia e-commerce platform optimization with focus in Japan. Support business team to drive sales and margins through channel enhancements, operations optimization, data and insights.
  • Lead, develop and implement the online experience action plans, working with stakeholders across functions to secure resources and competence to implement enhancements
  • Be the channel expert in implementation to drive acquisition, engagement, and revenue with brand partners.
  • Manage key performance measurements such as increasing visitors, improving conversion rates, capturing larger average order sizes.
  • Work closely with internal and external stakeholders to bring ideas to life on digital channels.
  • Be local expert for Japan to share market best practices and bring market local perspectives to regional discussions.
  • Drive data into insights, to enhance marketing relevancy and operational efficiency with brand stakeholders
  • Participate in other VF digital projects to drive revenue in market
  • Lead OneVF discussions with external vendors and platforms

Provide direct support to higher level in the execution of ecom business.

  • Partner with brands to develop and execute strong promotions and marketing promotions to gain new consumers and to incentivize more purchase from existing consumers.
  • Continuously identify opportunities and make recommendations to improve marketplace effectiveness by applying local insights into data in order to support sales, profitability and conversion rates.
  • Help to secure the sales performance in line with targets.

    • Analytics & Market Insights

  • Provide actionable insights to brand to drive channel revenue
  • Identify and lead local platform initiatives base on market practice
  • Provide regular market updates for broader education of AHQ

    • Digital Marketing / SEO / CRM

  • Partner with brands to drive spend and operation efficiency with Digital Marketing and SEO
  • Manage digital projects deployment roadmap and provide locally relevant recommendations to drive consumer retention and acquisition strategy
  • Drive content strategy on digital channels

    • Work closely with related team for daily operation

  • DT : project management and channel capabilities
  • Finance / Accounting : Assist payment check / apply V-buy to process invoice payment / execute monthly accrual
  • Procurement / legal : contracts handling
  • BI / SAP : Data handling and reporting

    • Competency Requirements :

    Behavioral Competencies

  • Organizational skills, information monitoring and analytical ability.
  • Build good communication and partnership with external / internal stakeholders
  • Demonstrates self-confidence, energy and enthusiasm under multi-task handling environment.
  • Ability to solve problems efficiently, think creatively, and satisfy Internet speed-to-market requirements.
  • Able to build strategic work relationships, collaboration with internal and external partners. Engaged and committed team-mate; able to successfully operate in areas of uncertainty and ambiguity;
  • Result-driven, Innovative thinking and customer-focused. self-starter and quick learner with continuous information monitoring.
  • Maintaining effectiveness when experiencing major changes in work responsibilities or environment. adjusting effectively to work within new work structures, processes, requirements, or cultures.
  • Using economic, financial, market, and industry data to understand and improve business results
  • Using one’s understanding of key market drivers to create and seize business opportunities, expand into new markets, and launch innovative products and services.

    • Functional Competencies

  • Understand end to end E-Commerce operation process
  • Deliver E-Commerce revenue and profit by driving traffic, improving conversion, increasing larger average order size and maintaining margin performance
  • Passion for Technology trends, E-commerce, Omni-channel trends and digital innovations
  • Strong analytical, problem solving and project management skills
  • Ability to facilitate change, especially at start-up phase and in translating initiatives into actions

    • Experience

    Minimum Relevant Experience :

  • Minimum relevant experience 5-8 years in a medium or large sized apparel company
  • Experience in retail industry is necessary, working at apparel or footwear brand is a plus.
  • Experience producing strategic E Commerce roadmaps, assessments, project management and planning

    • R-20250602-0003

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    Senior Specialist • Tokyo, JPN