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Brand Manager - Wellness Category

Brand Manager - Wellness Category

Colgate-Palmolive CompanyTokyo, 13, JP
10日前
職務内容の詳細

Relocation Assistance Offered Within Country

Job Number #167126 - Tokyo, Tokyo-To, Japan

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Brief introduction - Role Summary / Purpose :

The Science Diet Brand Manager is responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives. Responsible for leading the brand team in developing strategic priorities, IMC briefs, assessing critical issues, and recommending strategic and tactical solutions. Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity. Ensure consistent and effective brand messaging to the consumer and consistent consideration of retail environment specific needs / tactics.

Responsibilities :

  • Brand Strategy(30%)

Develop, align and execute Brand Marketing plans

  • Set KPIs to track performance and make recommendations to optimize when necessary
  • Collaborate with CDO / Retail Marketing in tracking these metrics
  • Go-to-Market & Integrated Marketing Communications (25%)

    • Lead Brand team in new product launches, re-launches and updates

  • Lead Marketing creative briefs for brand activation
  • Lead development of customer long lead decks
  • Retail & Sales Activation (15%)

    • Develop sales materials for new & existing products.  Design and produce promotions and promotional materials to hand over to CDO for final field execution

  • Attend regular sales meetings, inform them of key information and train on commercial components of new products
  • Develop and lead brand presence at key Pet Shows
  • Insights & Analytics (10%)

    • Develop strong business and functional understanding of the pet category, our products and the competitive set.  Develop plans to address issues and opportunities

  • Utilize key consumer & shopper insights of the category & market
  • Understand the Pet Shop & eCommerce retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
  • Customer Engagement (10%)

    • Attend Joint Business Planning (JBP) meetings with key customers; review current products, upcoming promotions, etc

  • Commercial Planning and Monitoring (10%)

    • Support annual Budget Planning process

  • Active participation in the monthly CBP (Commercial Business Planning) process including ongoing monitoring and analysis on brand sales, volume, market share, promotional activities and competitive insights
  • Recommend areas for brand improvement

    • Required  Qualifications :

  • Bachelor degree required
  • At least 5 years of brand management and / or customer marketing in consumer goods industry
  • Native level Japanese and Business level English proficiencies.
  • Ability to lead cross-functional teams and clearly identify the tasks and resources required to move projects ahead
  • Teamwork & collaboration – Works effectively with people in other departments, functions and regions
  • Effective execution – Achieves results with speed and excellence
  • Ability / potential to understand financial as well as business implications of programs and initiatives
  • Strengths in analytical skills to draw insightful conclusions from available data.
  • Strengths in leveraging key insights into action
  • Outstanding project management and planning skills
  • Knowledge, Adequate digital literacy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.
  • enthusiasm and assertiveness

    • Preferred Qualifications :

  • Master's Degree in Marketing, or Business Administration will be an advantage.

    • Others :

  • Expected percentage of travel :  Up to 10%

    • Our Commitment to Diversity, Equity & Inclusion

    Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

    Equal Opportunity Employer

    Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

    Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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    Manager • Tokyo, 13, JP