Insights Manager (FMCG Industry)

Insights Manager (FMCG Industry)

We are looking for an Insights Manager to lead consumer and shopper insights efforts in Japan. This role is crucial for driving business and brand growth in the fast-moving consumer goods (FMCG) sector. You will use market intelligence to guide brand and sales teams and advise senior leadership. The aim is to influence strategic decisions and contribute to the company's success by providing valuable insights and promoting a data-driven approach.

Key Responsibilities :

• Identify and address key knowledge gaps about consumers, shoppers, and market trends.
• Conduct market analysis and manage research projects to support business goals.
• Develop insights to inform brand and portfolio strategies that align with consumer and market needs.
• Play a key role in shaping country strategy and long-term projects.
• Lead the annual planning process, including strategy sessions and commercial workshops.
• Oversee shopper knowledge initiatives and manage category management projects with key accounts.
• Contribute to regional insights projects, boosting team skills and knowledge.
• Promote a culture of insights and data-driven decision-making within the marketing team.
• Mentor and support the Insights Analyst in advancing the insights agenda.
• Build strong partnerships with local research agencies for effective and accurate service delivery.
• Collaborate with finance and analytics teams to integrate insights into pricing strategies and revenue growth plans.

Qualifications :