Marketing Manager, Amazon Business

Amazon Business stands at the intersection of tech and retail in the B2B space, developing innovative purchasing and procurement solutions to help businesses and organizations reimagine buying.

Bring your insight, imagination, and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes, unlocking our potential worldwide.

Marketing Manager is part of the Amazon Business WW Central Marketing team and our vision is to establish Amazon Business as the most recognized B2B brand. This role will lead localizing our WW strategy and production of engaging onsite experiences for Enterprise customers in Japan (JP). This includes merchandising onsite events, promotions, and evergreen experiences to drive spend engagement on our buying website.

You will need to communicate regularly with senior leadership and be responsible for driving top-level business goals.

You will work seamlessly with senior stakeholders across Marketing, Sales, Category, Selection, and Pricing across JP to optimize through scale and continuous experimentation.

We are looking for a talent with broad experience in online merchandising and digital marketing, strategic thinking, relationship building, and problem solving, working cross-functionally across multiple teams and countries, as well as a willingness to be hands-on with execution and

Key job responsibilities

• Own JP strategy and production of onsite events and seasonal promotions (e.g., Fiscal Year End Event) on Amazon Business for Enterprise customers
• Own JP strategy and production of evergreen spend engagement campaigns on Amazon Business for Enterprise customers
• Deliver multi-channel marketing campaigns and engaging onsite experiences for B2B customers
• Develop detailed campaign project plans, creative briefs, and digital strategies, including campaign goals, messaging, calls to action, segmentation strategy, marketing distribution channels, and campaign schedule
• Apply key insights into business actions and push for new ways to achieve objectives at scale
• Define business metrics, measurement plan, and testing plan for onsite events and evergreen campaigns
• Work at both the strategic and tactical level to champion bold, creative ideas
• Test and refine new marketing approaches and channels to reach and engage key audiences
• Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns
• Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment

About the team