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Advertising Operations Support / Reporting,Data Compilation (Location : Sapporo) -Marketing Partner Business (C&M)

Advertising Operations Support / Reporting,Data Compilation (Location : Sapporo) -Marketing Partner Business (C&M)

RakutenHokkaido, Japan
16日前
職務内容の詳細

Description

Business Overview

This position belongs to the Commerce & Marketing Company, which provides commerce-related businesses such as Rakuten Ichiba and Rakuten Travel, as well as marketing-related businesses such as Rakuten Marketing Japan and Rakuten Insight.

Department Overview

  • This position is within the aforementioned Commerce & Marketing Company, specifically in the Marketing Partner Business, which provides marketing-related solutions to domestic and international companies. It is particularly related to the Rakuten Marketing Japan Department, which handles performance marketing in general.
  • The Rakuten Marketing Japan Department is an internet advertising agency that provides performance-focused advertising solutions to major domestic and international companies, including various businesses within the Rakuten Group.

Services Handled by the Department

  • We offer unique solutions that only the Rakuten Group can provide, such as "marketing support utilizing over 100 million Rakuten IDs and associated purchase data (big data)," "utilization of AI products from overseas partners," and "provision of one of the largest affiliate / influencer platforms in the industry as our own network," maintaining a high competitive advantage in the industry.
  • We provide diverse and unique solutions to top domestic advertisers, including various Rakuten businesses and major domestic and international clients in the e-commerce and Fintech sectors, supporting their marketing from all angles.
  • Since we handle our own products and similar solutions, you can build a deeper career as a marketing professional, unlike simple advertising agency businesses.
  • Examples of Services Handled
  • Rakuten Marketing Platform (Group Resource), Rakuten Data (Group Resource), Rakuten SQREEM (Group Resource), Google Ads (utilizing Rakuten Data), Yahoo! Ads (utilizing Rakuten Data), META (utilizing Rakuten Data), Search Ad Optimization (FINCH from US) (Exclusive in Japan), Conversion Rate Optimization (Evolv AI from US) (Exclusive in Japan), Data Feed Optimization (Intelligent Reach from UK) (Exclusive in Japan), Marketing Mixed Modeling (Group Resource), Influencer Marketing (Own Platform), LinkShare Affiliate (Own Platform), TG Affiliate (Own Platform), Rakuten Affiliate (Own Platform).

    Role of the Department

    This position belongs to the department (group) that provides operational support for performance-based advertising, such as listing ads and SNS ads, within the Rakuten Marketing Department.

    Position : Why We Hire

  • The Rakuten Marketing Japan Department is one of the core organizations within the Rakuten Group, specializing in digital marketing, specifically internet advertising, with over 20 years of history among the more than 70 services owned by the Rakuten Group.
  • All employees are originally from Rakuten Group, Inc., and are committed to the growth of the entire group, aiming to make the rapidly growing advertising-related business the fourth pillar of Rakuten's business.
  • As cookie regulations advance, we are looking for talent to achieve further business growth through full-funnel solutions utilizing first-party data (Rakuten ID data) based on factual purchase and credit card transaction information, as well as unique global solutions and our own media network that are exclusively handled in Japan.
  • Position Details

    In this position, you will provide operational support for listing ads and display ads.

    You will mainly utilize inventories from Google, Yahoo, META, LINE, X, and within the Rakuten Group, and further support operational consultants by providing performance-based advertising services to clients using Rakuten data and the world's most advanced AI optimization tools to help solve customer issues.In the future, there may be opportunities for reassignment to operational consultant roles within the same organization, based on your suitability and career plan.

    Specific Examples of Duties for This Position

  • Creating reports and performing routine tasks such as submissions using Excel and macros.
  • Data aggregation using external tools.
  • Progress management for the assigned group.
  • Billing tasks, etc.
  • Rewards / Attractions

    Growth as a Digital Marketing Specialist within the Rakuten Group"

    You will be placed in a privileged environment where you can immediately practice the marketing knowledge circulating within the Rakuten Group, a leading internet company in Japan.

    Acquisition of Marketing Skills from Both Business and Agency Perspectives"

    Rakuten Group has over 70 businesses (services). You can hone your skills from both the perspective of an agency business practitioner and a marketer of various Rakuten businesses.

    Career Formation as a Front Representative of Leading Domestic and International Companies"

    You will support consulting on digital marketing for major domestic and international e-commerce / Fintech companies while carrying the Rakuten brand. You will work in an environment where you are always exposed to the latest trends and most attention-grabbing developments in the industry.

  • Some of the value proposition / general work performed by the department as a whole for its customers
  • Extracting marketing issues of customers and planning marketing strategies and tactics to solve them.
  • Communication with internal and external stakeholders necessary for executing strategies and tactics.
  • Creating execution plans through communication and managing progress during the execution phase.
  • Operating and managing affiliate ads, influencer ads, listing ads, display ads, etc.
  • Media planning centered on affiliate ads.
  • Proposing improvements based on data (reporting, regular meetings with responsible customers).
  • Planning communication strategies centered on creatives such as banners / LPs.
  • Planning communication strategies (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer / purchase data.
  • Planning strategies, selecting media, operating ads, managing budgets, and reporting from a full-funnel perspective.
  • Deep understanding of customers and discovering insights based on data analysis.
  • Proposing and presenting in competitions.
  • Actively solving customer issues using AI and the latest industry technologies.
  • Work Environment

    Organizational Structure

  • You will be assigned to the Rakuten Marketing Japan Department, which consists of approximately 150 people, with over 50% being sales positions.
  • Over 70% of the entire department are mid-career hires, and employees with diverse career backgrounds are active.
  • The group based in Sapporo consists of 1 leader and 3 members. (As of February 2025)
  • Mandatory Qualifications :

  • Practical experience using Excel.
  • Experience in PC operations requiring accuracy and speed.
  • Experience in administrative tasks such as sales support.
  • Desired Qualifications :

  • Experience with VBA.
  • Experience in internet / web / digital marketing.
  • Experience in web advertising submission tasks.
  • Experience in data (numerical) aggregation.
  • Experience in sales support.
  • Experience in accounting.
  • Experience in customer support.
  • Programming experience.
  • Experience in business improvement using AI.
  • Desired Characteristics

  • High communication skills and ability to collaborate with internal and external partners.
  • Commitment to achieving goals.
  • Ability to work with a focus on productivity.
  • Others Information :

    Additional information on Location

    Sapporo

    Shinkin Chuo Kinko Building 7F, Kita 5-jō nishi 5-chome 2-5, Chuo-ku, Sapporo City, Hokkaido

    Additional information on Secondment

  • The Rakuten Marketing Japan Department also has the corporate status of LinkShare Japan K.K., a 100% subsidiary of Rakuten Group, Inc., and operates "LinkShare," which provides comprehensive digital marketing solutions.
  • For this position, you will be seconded to LinkShare Japan K.K., a 100% subsidiary of Rakuten Group, Inc., after joining.
  • Since you will be employed by Rakuten Group, Inc., the salary system, benefits, and evaluation system are the same as those of Rakuten Group, Inc.
  • business #marketing #PR #commerce #LinkShare

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