CX Strategy＆Product Manager, Rakuten Ichiba - Rakuten Ichiba Marketing Department (C&M)

Description

Business Overview

The Marketplace business is the development of Rakuten Ichiba, the founding business of Rakuten.

Rakuten Ichiba, founded in 1997 and continuing to this day, embodies Rakuten's mission of "empowering people and society through innovation," and has created a system that allows people who are good at business to easily open stores beyond the limits of the business sphere, delivering the joy of shopping to users throughout Japan. We are now one of the largest EC companies in Japan. Today, Rakuten Ichiba has grown to become one of the largest e-commerce sites in Japan.

Department Overview

We, The Rakuten Ichiba Marketing Department plans and promotes marketing strategies for users in order to increase sales of Rakuten Ichiba, Japan's largest shopping mall with a total of over 100 million members.

Rakuten has a huge variety of data such as purchase history data, behavior data such as browsing history and search keywords, and review data, as well as member information.

In recent years, technology has changed rapidly, new services such as AI are being created one after another, and EC Platform and service are rapidly evolving.

Utilizing these technologies and data, we are promoting strategy planning and projects to enhance the Customer Experience (CX) of customer services from a business standpoint.

Position : Why We Hire

For business expansion

Position Details

In order to strengthen the marketing strategy aiming for medium- to long-term growth of Rakuten Ichiba, you will promote the strategy formulation and project to improve Customer Experience (CX).

Specifically, To improve NPS, based on customer surveys and marketing strategies, we identify issues and improve points in Customer Experience (CX) and planning a CX strategy. In addition, in line with the strategy, we plan projects (systems, etc.) and promote the projects in cooperation with related departments such as development, WEB design and so on.

Projects example :

• Strategy & System Planning and Project Lead related to customer purchase promotion such as personalization and recommendations
• Strategy & System Planning and Project Lead related to customer purchasing processes such as bookmarks, reviews, points, and coupons
• Strategy & System Planning and Project Lead related to customer communication processes such as emails, app push notifications, and SNS notifications marketing strategy.

Work Environment

5 employees, a team consisting of employees in their 20s and 30s with diverse backgrounds.

People with the following experience / background are working with us (for example)

Mandatory Qualifications :

Desired Qualifications :

Others Information :

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

If no evidence is available to prove the qualifications denoted above, taking an “TOEIC IP Test”, organized by Rakuten, during selection process is required.

business #serviceplanner #productmanager #commerce #RakutenIchiba

Languages :

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)