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POSM Specialist, Integrated Marketing & Communication Dept., Clé de Peau Beauté

POSM Specialist, Integrated Marketing & Communication Dept., Clé de Peau Beauté

ShiseidoTokyo
16日前
職務内容の詳細

URLより応募ください / Please submit your application at the following URL. 】

https : / / hrmos.co / pages / shiseido / jobs / BrandMKT_20250502_15486 / apply

  • Company：  Shiseido Co., Ltd.
  • Department： Cle de Peau Beaute Global Brand Unit
  • Type of Job： Staff
  • Report to ： Group Manager
  • Contract Type： Permanent
  • Organization / Mission)：

1982年に誕生した、最高峰のラグジュアリーとサイエンスを体現するグローバルラグジュアリーブランドです。

IMCとして、マーケティング、コミュニケーション、お客様とのブランド体験・エンゲージメント強化に取り組んでいます。

IMC戦略を策定。IMC戦略の基、各グループ・ステークホルダーと協業し、顧客体験戦略を策定・マネジメントを行う。

PBS(Personal Beauty Specialist)応対のプランニング、リージョン向けトレーニングの実行、およびPBS向けトレーニングマテリアルの企画・制作

POSM関連ツールの開発、制作

Clé de Peau Beauté, the global luxury brand, was founded in 1982 as the ultimate expression of luxury and science.

Clé de Peau Beauté means 'the key to skin's beauty'.

The philosophy of the brand is to unlock the power of a person's radiance by harnessing makeup technologies and groundbreaking skincare science.

In addition to high-quality product planning and development, the brand has focused on Integrated Marketing Communications (IMC) to enhance marketing, communication, and brand experience and engagement with customers.

Based on the brand business strategy, we will develop an Integrated Marketing Communications (IMC) strategy.

Under this IMC strategy, we will collaborate with multiple groups and stakeholders to formulate and manage customer experience strategies.

  • Planning for PBS (Personal Beauty Specialist) counseling conducted in-store and online, executing training for regions, and planning and producing training materials for PBS.
  • Planning and developing counseling tools such as software, in-store equipment, and skin measurement devices.
  • Developing and producing testers, samples, and other POSM related tools based on the marketing plan and in-store activity plans.
  • Create brand / product communication strategy
  • Create seasonal product communication plan, assets (Press kits, Local event support assets, Communication Guideline, KOL Guideline, Social Media assets, Social Media calendar etc) in collaboration with Social Media team, MKT group
  • Enhance science communication through internal workshop (targeting regional PR managers),  PR / Social assets creation, events
  • Plan and excute brands global event
  • Elevate brand luxury communication and experience through guideline, asset creation
  • Lead brands philanthropy initiatives in collaboration with marketing team, external stakeholders
  • Lead Sustainability communication, and other brand communication in collaboration with marketing team, product team and other related stakeholders
  • Monitor and analyze PR / social media results reports with PDCA cycle to optimization and efficiency in contents performance
  • Key Responsibilities）：

    • POSMの計画を立案し、関係部門と連携して生産し、展開国・地域に届ける。

    To enhance brand and product awareness and promote sales, we will develop a POSM plan, collaborate with relevant departments for production, and deliver it to the deployed countries and regions.

  • About the Role）：

    • Diverseな環境で、様々なバックグラウンドや価値観を持った人材と働くことができる（BH、RHQカウンターパートなど含め）

    POSMツールが、全世界で活用されていく喜びを感じることができる

    Be involved in creating value for a globally recognized brand originating from Japan.

    Engage in brand marketing for a luxury brand from the brand holder's perspective.

    Work in a diverse environment with individuals from various backgrounds and perspectives, including counterparts from BH and RHQ.

    Experience the joy of seeing the POSM tools you designed being utilized worldwide.

  • Requirements)：

    • POSM制作マネジメント経験

    Experience in managing POSM production

    Project management skills to ensure tasks are carried out efficiently and effectively

    Analytic skills to improve business processes and production outputs

    Communication skills to facilitate smooth operations (primarily in Japanese, with the ability to engage in both verbal and written business interactions)

    Ability to assess priorities and respond quickly with agility and flexibly to operational issues and unexpected situations

  • Key Focus Competencies) (TRUST 8)：

    • HANDS ON

    COLLABORATE

    BE ACCOUNTABLE

    TRUST 8」の詳細については、弊社Webサイトをご覧ください。

  • Please visit the following website to learn more about our 'TRUST 8' working principles.

    • https : / / corp.shiseido.com / en / company / philosophy /

  • Preferred Qualifications）：

    • Prestige化粧品の知見 / パッション

    English skills necessary for communication with regional counterparts

    Knowledge and passion for prestige cosmetics

  • Message)：

    • 1982年の誕生以来、その人らしさを最大限美しく表現することを目指し、ラグジュアリーとサイエンスを軸に、進化を重ねてきました。更なる進化を遂げ、より多くのお客様にブランドをご愛用頂くべく、ご自身の知見、ご経験、熱意を以てブランドに携わって頂くメンバーを募集致します。

    As global luxury brand from Shiseido, we have aimed to express person's radiance since 1982, evolving around the pillars of luxury and science. To further our evolution and to reach more customers globally, we look forward talents who can contribute to the brand with their knowledge, experience, and passion.

    JP】 Clé de Peau Beauté | ブランド | 資生堂 企業情報

    EN】 Clé de Peau Beauté | BRANDS | Shiseido Company

    URLより応募ください / Please submit your application at the following URL. 】​​​​​​​

    https : / / hrmos.co / pages / shiseido / jobs / BrandMKT_20250502_15486 / apply

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