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Digital Marketing Planner (Rakuten Senior Business) – Marketing Division

Digital Marketing Planner (Rakuten Senior Business) – Marketing Division

RakutenTokyo, Japan
19日前
職務内容の詳細

Description

  • Digital Advertising Management : Managing operations for platforms such as Google Ads, Facebook Ads, and Rakuten Ads (including keyword selection, targeting settings, ad copy creation, bid adjustments, etc.).
  • Campaign Execution and Management : Executing and managing campaigns targeted at senior audiences by utilizing Rakuten Points and the Rakuten Ecosystem.
  • Data Analysis and Report Creation : Analyzing the effectiveness of advertisements and campaign performance, and providing improvement proposals.
  • Content Creation Support : Creating content for websites, email newsletters, and social media posts that resonate with senior audiences.
  • Utilization of Marketing Tools : Using RAT (Rakuten Advertising Tool) to analyze user behavior data and apply insights to improve strategies.

Unique Features of Rakuten Senior

Socially Meaningful Products : Rakuten Senior offers services aimed at enriching the lives of senior citizens. You will have the opportunity to be involved in planning socially impactful products.

Utilization of the Rakuten Ecosystem : You can plan products that leverage Rakuten's unique ecosystem, including Rakuten Points, Rakuten ID, Rakuten Ichiba, Rakuten Pay, and more.

Promotion of Innovation : Rakuten Senior fosters a culture of actively adopting new technologies and trends to drive innovation.

Mandatory Qualifications :

  • Approximately 1–2 years of professional experience (targeting individuals in their second year after graduation).
  • Basic PC skills (Excel, PowerPoint, Word, etc.).
  • Interest in digital marketing and advertising operations.
  • Ability to value teamwork and effective communication.
  • Willingness to learn new things and a desire for personal growth.

    • Ideal Candidate Profile

  • Someone who understands the needs of the senior demographic and wants to contribute to socially meaningful marketing activities.
  • A person eager to develop digital marketing skills and grow their career.
  • Someone who values teamwork and can collaborate smoothly with other departments and stakeholders.
  • A person who enjoys analyzing data and numbers to make improvement proposals.
  • Someone with a strong interest in new tools and technologies and a proactive attitude toward continuous learning.

    • Desired Qualifications :

  • Experience using Google Analytics or advertising management tools (willingness to learn is acceptable even without prior experience).
  • Experience in promotions utilizing social media platforms such as Facebook, Instagram, and Twitter.
  • Experience in data analysis and report creation.
  • Knowledge of or interest in services or products targeted at the senior demographic.
  • Familiarity with or experience using the Rakuten Ecosystem.

    • id : cmorec_ecosd mkpd ]

    business #marketingdiv

    Languages :

    English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)

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    Senior Marketing • Tokyo, Japan