Manager, Advertising Operations / Strategic Planning - Rakuten Marketing Japan Department, Marketing Partner Business (C&M)

Description

Business Overview

This position belongs to the "Commerce & Marketing Company" of Rakuten Group, Inc.

The Commerce & Marketing Company includes leading e-commerce businesses such as "Rakuten Ichiba" and "Rakuten Fashion," as well as marketing-related businesses.

The marketing-related businesses include "Rakuten Marketing / LinkShare," which provides comprehensive digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among others.

You will be placed in a core organization of the Rakuten Group, providing an environment where you can grow and advance your career.

Department Overview

This position belongs to the "Rakuten Marketing Japan Department" within the Commerce & Marketing Company, which provides marketing-related solutions to companies, particularly focusing on performance marketing.

The Rakuten Marketing Japan Department is at the forefront of sales, offering performance-focused advertising solutions to external clients.

Unique solutions that only the Rakuten Group can offer include "marketing support utilizing over 100 million Rakuten IDs and associated purchase data (big data)," "utilization of AI products from overseas partners," and "provision of one of the largest affiliate / influencer platforms in the industry as our own network."

We provide diverse and unique marketing support from various angles to top domestic advertisers, including various Rakuten businesses and major clients in the EC and Fintech sectors.

• In addition to having a unique affiliate / influencer network, we handle advanced digital marketing solutions from overseas partners that can be exclusively offered to Japanese companies.
• Since we handle our own products and similar solutions, you can build a deeper career as a marketing professional, unlike in a simple advertising agency business.
• Partial List of Services Handled :

Rakuten Marketing Platform Products (Group Resources)

Rakuten Data (Group Resources)

Rakuten SQREEM (Group Resources)

Google Ads (Utilizing Rakuten Data)

Yahoo! Ads (Utilizing Rakuten Data)

META (Utilizing Rakuten Data)

Search Ad Optimization (FINCH from US) (Exclusive in Japan)

Conversion Rate Optimization (Evolv AI from US) (Exclusive in Japan)

Data Feed Optimization (Intelligent Reach from UK) (Exclusive in Japan)

Marketing Mixed Modeling (Group Resources)

Influencer Marketing (Own Platform)

LinkShare Affiliate (Own Platform)

TG Affiliate (Own Platform)

Rakuten Affiliate (Own Platform)

This position belongs to the advertising operations department within the Rakuten Marketing Department, where specialists in listing ads / SNS ads work closely with advertiser sales (marketing consultants) to maximize advertising effectiveness by communicating with Google, Yahoo, Meta, and our global partners.

Position : Why We Hire

The Rakuten Marketing Japan Department is one of the core organizations within the Rakuten Group, specializing in digital marketing, specifically internet advertising, with over 20 years of history.

All employees are originally from Rakuten Group, Inc., and are committed to the development of the entire group, aiming to make the rapidly growing advertising-related business the fourth pillar of Rakuten's overall business.

Amid the full-scale progress of cookie regulations, we are recruiting personnel to achieve further business growth through full-funnel solutions utilizing first-party data (Rakuten ID data) based on factual information such as Japan's largest purchase information and credit card transaction information, as well as unique and advanced global solutions and our own media network, which are exclusively handled in Japan.

Position Details

This position is a management candidate for the relevant department. You will lead the department that provides operational advertising services to clients using Google, Yahoo, META, LINE, X, and Rakuten Group's inventory, utilizing Rakuten data and the world's most advanced AI optimization tools to solve customer issues.

Introduction to the Work Environment Related to Job Duties

Clients include large-scale EC companies within the top 50 in Japan, major Fintech companies, and key businesses of the Rakuten Group, which is one of the largest advertisers in Japan.

When Rakuten Group's businesses are clients, you can engage in upstream data analysis and strategy planning as a member of the business side's marketing team, not just as an agency.

You will closely communicate with the operations team of our global partner FINCH, allowing you to quickly acquire overseas improvement methods, trends, and perspectives.

You can propose and implement unique measures utilizing Rakuten's unique group assets, such as distribution and analysis using Rakuten data, which other agencies do not have.

Each operational consultant handles an average of 6-8 clients, forming teams for each project.

Typically, each client is handled by a team of two salespeople and one operational consultant.

Partial List of General Duties Performed by the Entire Department

Identifying marketing issues for clients and planning strategies and tactics to solve them

Communicating with internal and external stakeholders necessary for executing strategies and tactics

Creating execution plans through communication and managing progress during the execution phase

Operating and managing affiliate ads, influencer ads, listing ads, display ads, etc.

Media planning centered on affiliate ads

Proposing improvements based on data (reporting, regular meetings with clients)

Planning communication strategies centered on creatives such as banners / LPs

Planning communication strategies (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer / purchase data

Planning strategies, selecting media, operating ads, managing budgets, and reporting with a full-funnel perspective

Deep understanding of customers and discovering insights based on data analysis

Presenting proposals and participating in competitions

Actively solving customer issues using AI and the latest industry technologies

Growth as a Digital Marketing Specialist within the Rakuten Group" You will be part of an organization specializing in digital marketing within Rakuten, a leading internet company in Japan. You will be in a privileged environment where you can immediately apply the marketing knowledge circulating within the Rakuten Group to your work.

Acquiring Marketing Skills from Both Business and Agency Perspectives" Rakuten Group has over 70 businesses (services). As an organization where many business KGI, KPI, and marketing cases circulate, you can hone your skills from both the perspective of an agency business practitioner and a marketer of various Rakuten businesses.

Building a Career as a Front Representative of Leading Domestic and International Companies" You will consult on digital marketing for major domestic and international EC / Fintech companies, carrying the Rakuten brand. You will work in an environment where you are always exposed to the most attention-grabbing and latest trends in the industry.

Total Marketing Skills (Marketer & Strategy Planner & Media Planner)" As a total marketing partner for companies, the entire organization is rooted in organizing, planning, and executing communication strategies from the upstream funnel. While designing comprehensive strategies with a focus on performance is not easy, you can build a career as a valuable talent in the industry.

Cutting-Edge Global Technology" Leveraging an English-speaking work environment, we actively engage with global companies headquartered overseas and adopt marketing solutions from overseas that have not yet landed in Japan. We offer valuable opportunities to experience cutting-edge global technology in an industry that tends to be confined within Japan.

Work Environment

This position is assigned to the Rakuten Marketing Japan Department, an organization of about 200 people, with over 50% being sales positions.

The overall mid-career hire rate exceeds 70%, with employees from diverse career backgrounds actively working.

The department (group) to which you will be assigned as a management candidate consists of 1 manager, 2 assistant managers, 1 leader, and about 30 members (as of October 2024).

90% of the members are from well-known domestic digital agencies, and 10% are new graduates from Rakuten. The average tenure is over 5 years, making it a rewarding department (group) with a well-balanced member composition.

Mandatory Qualifications :

Desired Qualifications :

Others Information :

Additional information on Location

Futakotamagawa

Additional information on Secondment

Additional information on English Qualification

TOEIC score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

business #marketing #PR #commerce #DigitalMarketing #LinkShare

Languages :

Japanese (Overall - 4 - Fluent)