Group Manager, Creative Department, SHISEIDO Global Brand Unit

URLより応募ください / Please submit your application at the following URL. 】

https : / / hrmos.co / pages / shiseido / jobs / BrandMKT_20250702_15686 / apply

• Company：  Shiseido Co., Ltd.
• Location : Shiodome office
• Department： Creative Department, SHISEIDO Global Brand Unit
• Type of Job： Group Manager
• Report to ： Vice President
• Contract Type： Permanent
• Organization / Mission）：

IMC戦略の1つの柱として、

VMD戦略策定と実行

VMDの開発と実行

RHQニーズに応えたカウンター / VMDの企画立案と実行

Create strong bonds and empower the customer

By creating seamless Shiseido Omotenashi experience with any touchpoint.

As one of the pillars of the brand IMC strategy,

Formulate and execute a unique brand VMD strategy to differentiate from competitors

Develop and execute counter store experiences / seasonal VMD that meet the needs of global customers

Develop and execute advanced, innovative tools that match customer needs

Plan and execute counter / VMD that meets RHQ needs

80か国以上で展開されるグローバルブランドで、

VMDを企画立案。

VMDコミュニケーション戦略の企画立案・推進・実行に向けて管理し、

RHQとのアラインを実現し、GHQとしてリードする

1. VMD戦略の策定、実行

VMD戦略(中長期、シーズナルプロモーション)を策定

2. ストアデザイン開発

3. シーズナルVMD開発

SS / AWにおける新商品において、ブランド独自性のあるVMD、アウトポストを企画、提案。それにともなうVMDガイドラインの作成、シーズンごとの更新。(外部エージェンシーと協業し、デザインを開発)またメイクは海外エージェンシーを通じてディスプレイツールを開発。

4. カウンタ―展開の推進

5. Region HQのプロジェクト協業サポート

6. 分析と改善

7. カウンタ―ガイドラインの作成、シーズンごとの更新

8. グループ予算の管理

9. チームメンバーのケイパビリティ向上に向けた指導・支援

1. VMD Strategy Planning and Implementation :

Conduct thorough analyses of consumer behavior, market trends, and competitive landscapes to identify challenges and opportunities.

Collaborate with the Marketing team to develop and execute mid- to long-term VMD strategies and seasonal promotional plans that enhance the in-store experience.

2.  Store Design Development :

Stay abreast of industry trends and market dynamics to identify growth opportunities for the Shiseido brand.

Work with SDVM Design Group Manager to propose innovative in-store experiences and counter designs tailored to various channels, including freestanding stores, department stores, and specialty cosmetics chains.

Collaborate with external agencies to ensure the design aligns with Shiseido’s brand identity and customer expectations.

3. Counter Deployment Promotion :

Work closely with the purchasing department in Japan and China to facilitate the production and introduction of globally standardized items.

Ensure that counter designs and experiences are consistently executed across all markets.

4. Regional HQ Project Collaboration :

Support and collaborate on counter projects that are customized to meet the unique characteristics and preferences of each market.

Foster strong relationships with regional teams to ensure alignment and effective execution of design initiatives.

5. Analysis and Continuous Improvement :

Propose and implement design improvement measures based on insights gathered from counter implementation tests and customer feedback.

Utilize data analytics to assess the effectiveness of design strategies and make informed recommendations for enhancements.

6. Counter Guidelines Creation and Seasonal Updates :

Develop comprehensive counter guidelines that reflect Shiseido’s brand standards and aesthetic.

Regularly update these guidelines each season to incorporate new trends, customer insights, and product launches.

7. In-Store Digital Tools Development :

Identify market and consumer needs to create and implement digital tools that enhance the in-store experience and engage customers effectively.

Collaborate with IT and digital marketing teams to integrate technology seamlessly into the retail environment.

8. Group Budget Management :

Oversee the budget for store design initiatives, ensuring that all projects are executed within financial parameters while maximizing impact and quality.

Provide regular reports on budget status and project outcomes to senior management.

9. Team Development :

Provide guidance and support to enhance the capabilities of team members, fostering a culture of continuous improvement and innovation.

To share the "store experience and design" of a global brand from Japan with the world.

To create things with a diverse range of people, from related departments within the company to overseas business partners.

1) 市場環境、化粧品競合他社動向など幅広いRetail design, VMDに関する知識、経験

2) ブランドの世界観を的確に、クリエイティビティ溢れるかたちで体現・表現し、お客さまを魅了する店頭VMDの開発・制作・実行する力

3) 市場をリードし、競合との並びにも劣らない、時代やお客さまニーズのマッチした店頭VMD作りの創意工夫・改善、斬新なアイディア発案力、企画立案力、推進力

4) 各Region HQとのメール等での日常やりとり、定期mtg.にてニーズをとらえた提案、開発のためのディスカッションができる英語能力

5) 外資グローバルブランドまたは、日本ブランドのHQ部門(化粧品、Prestige market_Watch & jewelyなど)での業務経験

6) チームメンバー・他部署と協業し、外部協力会社を指揮できるリーダーシップ

7) グローバルブランドホルダーとしてのダイレクションをだせること（ローカルマーケット経験者も可）

Proven knowledge and experience in a wide range of retail design and visual merchandising (VMD), with a strong understanding of the market environment and trends, particularly within the cosmetics industry and luxury sectors.

Ability to creatively embody and express the brand's worldview, developing, producing, and executing in-store VMD that captivates customers and aligns with consumer behavior and market trends.

Ingenuity and innovation in creating in-store VMD that meets contemporary customer needs, leads the market, and rivals competitors, with the ability to generate and drive innovative ideas and plans.

Excellent project management skills, with the ability to collaborate effectively across teams and regions, and provide leadership in directing external partner companies.

Strong communication skills in English, with fluency in Japanese preferred, to facilitate daily communication with each Region HQ, make proposals, and discuss development in regular meetings.

Proven work experience in the HQ department of a foreign global brand or a Japanese brand, preferably in cosmetics, the prestige market, or luxury sectors such as watches and jewelry.

Leadership skills to collaborate with team members and other departments, and the ability to give direction as a global brand holder, with local market experience being an advantage.

Creative mindset with a passion for innovation and a keen eye for detail, ensuring the brand's VMD strategies are both effective and aesthetically compelling.

THINK BIG

COLLABORATE

TAKE RISKS

https : / / corp.shiseido.com / en / company / philosophy /

Business English (Intermediate and above)

URLより応募ください / Please submit your application at the following URL. 】

https : / / hrmos.co / pages / shiseido / jobs / BrandMKT_20250702_15686 / apply