Marketing Manager, JPN

Job Responsibilities :

We are seeking a driven and experienced Marketing Manager to lead Japan’s marketing efforts across brand awareness, product marketing, and community engagement. The ideal candidate is strategic yet hands-on, with experience in managing outreach activities such as social media, PR, and influencer marketing, and strong coordination skills to work with cross-functional and regional teams. The role ties in closely with market share and sales revenue objectives and will play a key part in supporting overall business growth in Japan.

• Develop and execute a localized Japan marketing plan, with a focus on outreach, including social media, public relations, influencer marketing, and earned media to grow brand visibility and cultural relevance.
• Lead the end-to-end planning and execution of New Product Introduction (NPI) marketing campaigns tailored to the Japanese market.
• Collaborate closely with the local Japan team, that includes the Japan Country Manager and Channel Sales Manager to align marketing initiatives with business goals.
• Work in tandem with the regional HQ team in Singapore and global teams to localize campaign assets and messaging while ensuring consistency with global brand direction.
• Manage external agencies, influencers, and media partners to drive impactful campaigns and outreach efforts.
• Lead esports marketing initiatives, including the management of our signed esports team, to maximize exposure, drive engagement, and ensure alignment with brand values and campaign goals.
• Build relationships with local gaming communities, streamers, and tournament organizers to strengthen brand affinity and visibility.
• Plan and execute grassroots and community-driven programs to foster a loyal and active Razer fan base in Japan.
• Track and analyze campaign performance, generate insights, and report regularly on marketing KPIs and outcomes versus targets.
• Oversee the Japan marketing budget, ensuring effective and efficient use of resources to maximize ROI.
• Represent Razer at local industry events, tradeshows, esports tournaments, and gaming activations as needed.
• Continuously monitor and evaluate market trends, competitor activity, and consumer behavior to inform local marketing strategy.

Pre-Requisites :

Good to have :

Are you game?