KPI・年間目標の達成を目指して活動する。
- Landing page及び記事の作成、翻訳レビューなどキャンペーンの内容に応じた一連の実務を行う。（左記は主な例であり、活動内容は左記に限りません）
- SEA及びSEOの最適化。グローバル・ローカルの関連部門と協力の上、立案・実行し、当社ウェブサイトへのトラフィック、及び問合せを増加
Campaign execution management :
Develop and execute marketing campaigns, promotion, effectiveness measurement and reporting. Work to achieve KPIs and annual goals to increase brand awareness, expand new database, and supply highly qualified leads to the sales and service departments.Create and coordinate campaign content and production within budget, maintain and distribute data, compile and analyze data for effectiveness measurement, create landing pages and articles, review translations, and perform a series of other tasks as appropriate to the content of the campaign. (The activities are not limited to those listed on the left as they are a few examples.)Monitor campaign progress based on data, manage numerical values against the target number of leads, and collaborate with related departments and vendors to ensure smooth execution of operations to maximize effectiveness.Digital Marketing (SEO / SEA)
Optimize SEA and SEO. Collaborate with relevant global and local departments to plan and execute to increase traffic and inquiries to our website.Create digital ads, optimizing their effectiveness within budget.Social Media :
Develop and execute social media strategy including organic post and digital advertising across platforms.Through analysis of results of social media initiatives, seek and propose insights and improve methods and actions.Increase brand awareness, foster leads and strengthen communities through the execution of promotional plans using social mediaEvent :
Plan, manage, execute online and field events. Report the result and measure the effectiveness.Field events include all kind as tradeshow, conferences, our hosted seminar, customer workshops.Media relations and PR :
Build relationships with external websites and media to increase our brand awareness and campaign effectiveness.Others :
Not limited to those listed above, but depending on current trends and global directions, new tasks may arise in order to achieve company goals and marketing numerical targets.Marketing communication tasks : Arrange and dispatch of various productions and related materials handled by the Marketing Department. Create and update marketing administrative documents, process marketing lead badges and other various admin dutiesB to Bマーケティングの実務経験 4年以上listening、reading / writingで可能であること（目安としてTOEIC800点以上）Accountabilityを共有SEO, SEA, Social Media, Mass e-mail 配信, Landing pageの作成等）KPI, 数値目標に対して取り組んだ業務経験。目標に対してギャップがある場合、自ら進んで策を講じて行動し達成した経験。B to B 高級商材における勤務経験Adobe Creative Cloudの使用経験Task orientedではなくResult oriented. 相反する複数の意見に対し、ビジネスの目的や立場に基づいて交渉できる方。Education :
University degree or higherRequired professional experience :
4+ years of B to B marketing experience.Experience in developing communication strategiesStrategic / logical thinking to build a plan that meets the overall brand goals and objectives.Experience in developing plans based on numerical targets and performing a series of tasks to achieve them (including consideration and execution of countermeasures in case of gaps to meet targets)Analytical skills for planning, action-oriented, and business processes improvementCommunication skillsAbility to communicate in business in both English and Japanese, both listening and in writing (TOEIC score of 800 or above).Engage stakeholders and share accountability.Ability to provide logical explanations based on facts.Knowledge and experience in digital marketing (SEO, SEA, Social Media, Mass e-mail distribution, Landing page creation, etc.)Experience in marketing communications and event management (online seminars, trade shows)Experience in extracting and processing mass data and marketing activities. Intermediate to advanced level of MS Excel.Experience working towards KPI and numerical targets. Experience in taking action and achieving gaps in targets.Experience in business process improvementPreferred experience :
Experience of leading cross-functional project and work with sales and field servces.Experience working for a foreign company in medical or B to B high-end products.Experience with Adobe Creative Cloud.Agility and FlexibilityCOMPETENCE and INTERPERSONAL SKILLS
Self-starter and initiative. Able to work toward a higher goal, and willing to come up with what needs to be accomplished, and initiate action on their own initiative with approval.Result oriented rather than Task oriented. Able to negotiate multiple conflicting opinions in political situations based on business objectives and positions.Planning, analytical, and execution skills. Able to find commonalities from multiple events and standardize and horizontally develop them.Self-motivated and independent team player.525万～700万円
60時間相当額の固定割増手当が含まれます。
1回翌3月支給）
×5％】
432,000円～516,000円のセカンドライフサポート給付金あり
62歳（65歳まで再雇用制度あり）
Eラーニング
5～7％）
MTについて
METTLER TOLEDO is a global leader in precision instruments and services. We are renowned for innovation and quality across laboratory, process analytics, industrial, product inspection, and retailing applications. Our sales and service network is one of the most extensive in the industry. Our products are sold in more than 140 countries, and we have a direct presence in approximately 40 countries. For more information, please visit www.mt.com.
EEO Statement
We are an equal opportunity employer and value diversity at our company. We give consideration for employment without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, or any other protected classification. You can find more details in our .
For those who prioritize precision, Mettler Toledo is precisely where you belong.
Job Reference #
18946
Preferred Location
Kanto
Tokyo
Job Type
Full-time
