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Sr. Brand Manager (contract)

Pernod RicardTokyo

21日前

職務内容の詳細

Company Background

Worldwide #2 in the Premium Spirit & Wine Industry, Pernod Ricard has a wide portfolio of premium brands, across the whisky, champagne, cognac, and white spirits categories.
Pernod Ricard Japan K.K. (PRJ) is a company founded in 1990 in Tokyo, Japan, as a fully owned subsidiary of Pernod Ricard Asia S.A. It is importing 30+ brands in Japan .
Competing with large local players, Pernod Ricard Japan is aiming at being the fastest growing international Premium+ spirits and wine player in the market as defined in its 3-Year plan.
Hence, while reinforcing investments in leading footholds in key categories (super premium whiskies, ultra-premium gin & champagne), the Company is looking at igniting several additional brands within the next 3 years.
As a lead market for the Group (within top 10), PR Japan is therefore strongly engaged into the implementation of the Transform & Accelerate Corporate Ambition – with significant impact on Marketing operations, in terms of : increased # of brands activated, scaled-up investment, precision in consumer touchpoints allocation , monitoring of the marketing mix efficiency.

The Portfolio in scope

Perrier-Jouet (Champagne)

Job Purpose

Contribute to the growth of the brand, through strong consumer recruitment and equity building.

Maintain its #1 position in Champagne prestige category.

Responsibilities

With the support of the Brand Director, the Brand Manager is responsible for the design and execution of the brands’ strategies.

While the top priority is the increase of the brand equity through PR & Media, Experience and Visibility programs, he / she is also in charge of the design & implementation of strong trade programs driving sales and profitability.

Brand Strategy and Planning

Develop effective and creative annual brand plans in line with the local & global brand strategies and objectives, in close collaboration with the brand director, brand managers, PRJ sales team and brand company.

Prepare key brand presentations (including pre-budget, brand plans, quarterly reviews) to a consistently high level, offering fresh strategic insights and creative thinking to meet our objectives.

Update Brand Companies on Japan strategies and plans.

Activation planning, implementation & evaluation

With the support of the Brand Director, define the most efficient investment mix across touchpoints to return on sales growth & equity building.

In more details, develop and implement the following :

ATL planning & exceution (OOH, Digital Ads) in collaboration with appointed Media agency and Digital Team

Local Celebrity (Yuko Araki), PR plan and activation, sponsorships

Consumer events / experiences - in collaboration with Visual Merchandising team

Visiblity & Activation programs - in collaboration with Trade Marketing

CRM, Consumer and Trade Mentoring programs - in collaboration with Brand Ambassadors

Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans, in order to secure a strong roll out.

Provide qualitative and quantitative evaluations of BTL & ATL marketing activations both in terms of return on Sales and return on Equity.

Monitor brand equity evolution, with the support of the Head of strategic planning & consumer insights , in order to ensure any changes are required within the agreed timescale and budget.

Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets / latest estimate.

Project Management

Build strong relationship with other teams at Pernod Ricard Japan, in particular with Marketing, Trade Marketing, Commercial and Finance teams.

Build strong relationships with the brand company in France to ensure the necessary support for the success of marketing programs in Japan - in particular the creation of the most effective assets for the Japan market.

Manage suppliers / business partners, ensuring all executions are complient with brand strategy and guideline.

Organization :

Reporting to the Brand Director, Champagne, managing 1 direct report (Assistant Brand Manager), working very closely with two Brand Ambassadors and two Visual merchandising managers

Education :

4-year university graduate or above

Language :

Native Japanese and fluent English in speaking / reading / writing – must have excellent level of English, as this role requires regular interactions with international stakeholders as well as the preparation / presentations of extensive decks in English. French is a plus.

Background :

Experience in luxury or prestige brand, premium FMCG e.g. durable goods (watch & jewelry), perfumes, alcohol, fashion and cosmetics, etc. is a plus.

Experience :

Min 6 years’ experience in the field of Brand Marketing with excellence in execution

Solid brand building expertise

Strong media expertise with digital acumen

Brand event, leveraging celebrities’ presence

Interest / qualification in alcohol, especially in wine is plus

Key Competencies :

Passionate for brands & brand building

Strategic, business & transversal mindset, logical / critical thinking

Result driven and consumer focused

Strong planning & organising skills

Creativity, entrepreneurship, pro-activity

Relationship-building & coordination, team player

Open-minded, outgoing personality, excellent networking skills

Interest in luxury and attention to detail

Contract Term : 1 year (renewable every 6 months)

Job Posting End Date :

Target Hire Date :

2025-05-12

Target End Date : 2025-05-31

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Manager • Tokyo