Manager Brand Communications BU Running / Outdoor / Motorsports, Brand adidas

Purpose & Overall Relevance for the Organization :

Drive an effective and efficient brand activation across all communication touchpoints within Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units. Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.

Key Responsibilities :

• Provide the country relevant input to global Business Units and Brand Communications at the commercial input timing
• Support the creation of annual / seasonal local brand marketing plan and calendar with Brand Activation and other Business Unit Brand Communications, based on input from global and country commercial needs
• Lead the execution of the local category marketing plan, including presentation deck to key wholesale partners for implementation
• Lead the creation of the local content in alignment with the key stakeholders (listed in the Key Relationships section) and global Brand Communications obtaining approval if necessary
• Align with the Brand Activation team on the PR / Social and media strategy for a campaign execution
• Manage the execution of the Marketing Expenses plan per company business strategy
• Support local trade meetings by providing appropriate sell-in tools
• Support Sales at sell-in to present the annual and seasonal account marketing and investment plan for alliance and key accounts.
• Manage the production and implementation of bespoke alliance and key account campaigns

KPI’s :

Knowledge, Skills, and Abilities :

Requisite Education and Experience / Minimum Qualifications :

Key Relationships :