Influencer & Livestream Marketing – Japan Game Publishing

ResponsibilitiesJoin ByteDance’s Japan Publishing Team within our Gaming Division. We are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japanese market. Responsibilities : 1. Influencer Marketing Strategy & Execution : - Lead the end-to-end influencer marketing strategy for ByteDance games in Japan. - Responsible for proposal creation, partnership negotiation, content collaboration, and media buying. - Independently manage business communications and creative cooperation with Japanese influencers and MCNs. 2. PUGC Ecosystem Development : - Design and build ByteDance’s PUGC (Professional User-Generated Content) ecosystem in Japan. - Oversee recruitment, nurturing, content production, performance tracking, and data analysis across the influencer lifecycle. 3. Live Streaming & Offline Event Operations : - Plan and execute official livestreams and offline events. - Manage cost-effective resources and vendors, with strong on-ground execution and coordination skills in Japan. 4. Cross-functional Support : - Adapt to dynamic team priorities and support other marketing and publishing initiatives as needed. - Collaborate across functions with flexibility and ownership.QualificationsMinimum Qualifications : 1. At least 3+ years of experience in influencer marketing in Japan, ideally in gaming companies, advertising agencies, or MCNs. 2. At least 3+ years of experience in livestream operations and offline event management in Japan. 3. JLPT N1 or higher, with fluent business-level Japanese communication skills. 4. Strong sense of responsibility, able to perform under pressure. 5. Passion for games and marketing. Preferred Qualifications : 1. Existing relationships with top-tier Japanese influencers. 2. Experience with large-scale events and established vendor networks. 3. Flexible with urgent tasks,on-site supervision,frequent domestic / international travel, and long-term assignment needs. 4. Deep familiarity with mobile InformationAbout Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.​

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.​

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.​

Diversity & Inclusion​

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​