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PR Manager

PR Manager

Tiffany & Co.Tokyo, Japan
30+日前
職務内容の詳細

Job Details

General Purpose

  • Contribute to grow sales and brand equity by developing and execute holistic PR strategy and plans for key initiatives / projects assigned based on global / Japan Communications / PR strategy.
  • Develop media exposure on Tiffany products / collections and corporate message by managing press and external agencies.
  • This individual will report to PR Director, who oversees PR projects.
  • Manage and develop direct reports.

Key Accountabilities

1.Contribute to grow sales and brand elevation by developing and execute holistic PR plan and strategy.

  • Support Director to develop annual PR plan, review monthly and manage it on a day-to-day basis.
  • Propose and manage PR plan to deliver the most effective full-funnel results with KPIs - Media mix to include all channels - Print, Digital media, Social / Influencers and Owned media.
  • Track media budget by channels and category for Finance and Media Spending Reports for internal stakeholders This includes budget allocation / management for assigned project, plan execution, leadership with alignment management with multi-functional team & key stakeholders, effectiveness & efficiency measurement, and improvement proposal / execution.
  • Collaborate with global PR Team to leverage, influence, and manage global campaigns and guidelines, for the key initiatives / projects.
  • Measure success metrics vis-à-vis set objectives, analyze, evaluate and develop action plans to improve effectiveness on an ongoing basis.
  • Work closely with agencies to maximize opportunities and results.

    • 2.Team Capacity Development / Support

  • Exercise positive leadership, while being a highly motivated hands-on player at the same time.
  • Infuse client-centric marketing focus into the team and across the company.
  • Develop junior talent within the team through day-to-day coaching. Provide support to other team members when in need.

    • 3. Cross-functional Synergy Leadership

  • Proactively participate in cross-functional efforts to shape synergy that benefits the company holistically.
  • When planning / executing communications plans, lead / collaborate with other teams in respective arenas - Brand Marketing, Merchandising for product, DCO for lower-funnel digital marketing, CVM for visual merchandising, all teams can work toward the same goals with consistently.
  • Voluntarily facilitate internal work streams in partnership with other departments and teams.

    • Required Qualifications / Primary Job Requirements :

  • Holistic marketing experience at a brand or a PR / Advertising agency - print (ads and tie-ins), promotional activities (events, pop-up store, etc), and / or celebrities / influencers programs.
  • At least for more than 7 years' experience related Fashion / Jewelry & Watch brand(s), preferably luxury brand(s).
  • Hands-on, roll-up-sleeve attitude - not only strategy / direction giving but also on execution / follow-through by himself / herself, capable of handling multiple and fast-paced tasks, with a strong sense of ownership.
  • People management / development experience is a plus.
  • Experience of working in global business environment(s)
  • Business level English both in writing and speaking, native in Japanese
  • Project management skills.
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    Manager • Tokyo, Japan