Franchise & Retail Marketing Manager, Japan

Job Description

The Franchise & Retail Marketing Manager for Japan will have the following job responsibilities :

Franchise & Event Marketing

Activating the global franchise strategies at a market level by ensuring local relevance and partnering across other business units within the company with the goal of building or maintaining consumer relevance of our most important brands (Intellectual Properties). Managing events such as tradeshows, key partner meetings and consumer facing events under the direction of Senior Director, Franchise & Retail Marketing

Digital and Retail Marketing

The development and execution of digital and retail programs in line with Brand guidelines and business objectives with the goal of delivering maximum value at point of sale with our Key Accounts. Digital and retail Marketing will range from Below the Line activities to sophisticated multi-level retail activation including Above the Line support.

This role will work as part of the local Consumer Products team, supporting the overall business objectives while also maintaining a strong tie to the Senior Director, Franchise and Retail Marketing . The job may requires some travel (domestic and international).

KEY RESPONSIBILITIES

Franchise Marketing :

• Work with Senior Director to develop and execute territory specific franchise marketing activations, to support consumer products while creating awareness for key properties
• Work with Senior Director to develop cross-divisional support programs (both marketing and PR) with local market theatrical, TV / Digital distribution team, and USJ
• Under the supervisions of Senior Director, manage the brand websites and SNS accounts for the engagement with fans and products promotion while consulting with internal and external stakeholders
• Reviews and ensures brand integrity of all licensee marketing submissions in Japan (TV and other high-profile submissions to be vetted with global marketing team)
• Participate in “train the team” sessions to become experts in property presentations. Familiarize and train the local teams on property presentations
• Work with Senior Director, Franchise & Retail Marketing to localize property presentations and marketing materials for Japan
• Attend top-tier retail and licensee meetings (i.e. master toy partner) in region, as requested to support with story beats and sensitive materials
• Plan screenings for licensees and retailers as required in territory
• Manage and develop costume character appearances and retail experience tools in market

Events Marketing :

Retail Marketing :

Retail Planning :

Retail Execution :

Briefing external agencies (when appropriate) in the development of retail marketing concepts

Post Analysis :

Qualifications

Basic Requirements

Desired Characteristics

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and / or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.