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Manager, Product Marketing, TMTT

Edwards LifesciencesJapan, Tokyo

2日前

職務内容の詳細

This is an exciting opportunity for a passionate and experienced marketing professional to join a team that is boldly designing transcatheter mitral and tricuspid therapies. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. As Product Manager, Japan TMTT Marketing, you will be responsible for supporting the development and execution of the commercial marketing strategies for our differentiated therapies in Japan.

You will be accountable for the planning and execution of launches, campaigns, initiatives, and will collaborate closely with your colleagues on the Japan and global teams to enable successful commercialization of these innovative therapies. The time is now to join TMTT and shape mitral and tricuspid therapies with meaningful product launches that will transform treatment.

Don’t miss your chance to be part of a dynamic, challenging, and rewarding environment that offers potential for growth and professional advancement for the right candidate.

Identify all aspects of product development from project inception through first commercial launch, document and help manage the development and introduction of new products and technologies in order to achieve and maintain market leadership.

Key Responsibilities :

Develop comprehensive marketing strategies (Strat plan / AOP) and product launch plan
Lead the execution of a major product launch in collaboration with global and regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory / legal requirements for major product launches, and delivery with Sales team
Develop the clinical story that supports the regional value proposition for major product launches
Understand Japan clinical and customer needs and market environment through hearing customer voices
Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
Develop product materials and programs that support product launch and commercialization strategies for major product launches
Drive marketing collateral / labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders
Manage budgets related to product line, campaigns and projects
Analyze clinical and market data to assess regional impact of potential product launches
Other incidental duties

Education and Experience :

Bachelor's Degree or equivalent

Work experience in marketing(strategic, upstream, and downstream) for 5 years in MedTec companies or equivalent capabilities Required

New product launch experience in international MedTec companies is Preferable

Structural Heart Disease experience would be Plus (not required)

Additional Skills :

Ability of out-of-box-thinking to disseminate new therapy with TMTT products rapidly

Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards

Extensive understanding of related aspects of marketing concepts and principles

Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research

Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.

Ability to assess and understand market share, pricing, ASPs, competitive dynamics

Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks

Represents leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management

Excellent English Skill (require to leverage global practices and to manage global stakeholders)

Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization

Ability to manage competing priorities in a fast paced environment

Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence / control

Strict attention to detail

Proven successful project management skills

Proven expertise in Microsoft Office Suite

Ability to enjoy challenging situation together with team members

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Marketing Manager • Japan, Tokyo