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Product Manager, Trauma Marketing

Product Manager, Trauma Marketing

StrykerTokyo, Japan
26日前
職務内容の詳細

Work Flexibility : Hybrid or Onsite

Who we want :

  • Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
  • Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
  • Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
  • Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do :

  • Understand key competitors and their relative strengths / weaknesses
  • Understand customer groups, including why customers buy the product or service approach for the product or portfolio
  • Understand the different marketing channel strategies and associated business implications
  • Track and report results / KPIs to leadership and sales
  • Understand key competitors and their relative strengths / weaknesses and maintains networks of people and resources for obtaining competitive information
  • Explain different product features to different customers as appropriate to their needs
  • Maintain customer engagement and deeply understands customer needs
  • Play a role in developing key strategy documents : strategic plan, annual marketing plan, product launch plans, etc
  • Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
  • Understand competitive dynamics in the market
  • Understand what customers value and how they perceive different attributes of the product or portfolio
  • Articulate why the product or portfolio adds value or solves problems for the customer
  • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
  • Propose objectives for generating clinical evidence and evaluates studies
  • Tie the business goal of the product or portfolio to the overall goal of Stryker
  • Synthesize market trends and make recommendations on areas of strategic focus
  • Develop new strategies, sales tools, and communication plans for the product or portfolio
  • Apply clinical knowledge in combination with technical knowledge to educate and articulate value
  • Work closely with sales training / sales enablement to set the sales training strategy for the product or portfolio
  • Responsible for the obsolescence plan
  • Provide analytical support to set price
  • Articulate desired communications outcomes consistent with marketing strategy to MarComm team
  • Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
  • Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
  • Provide marketing intelligence group with key objectives and inputs to drive customer insights
  • Minimum Qualifications (Required) :

  • Bachelor’s degree required
  • 4+ years of work experience required
  • Preferred Qualifications (Strongly desired) :

  • MBA preferred
  • 2+ years medical device or marketing experience preferred
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority
  • Must be able to understand and work within complex interdivisional procedures and policies
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
  • Travel Percentage : None

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