Director Sales and Marketing

Hotel Director of Sales & Marketing

plays a pivotal role in the hospitality industry, working to develop strategies to attract more guests to the hotel.

Primary goal

is to increase hotel bookings, revenue, and brand visibility.

Following duties and responsibilities :

• Develop and implement strategies to increase the sales of the hotel’s Rooms, Food & Beverage and Banqueting.
• Research market trends to stay competitive and propose new ideas for improving sales
• Build and maintain relationships with key clients, and industry stakeholders
• Establish sales objectives by forecasting and developing annual sales quotas
• Coordinate with the marketing team to create effective advertising strategies
• Manage the sales team and provide them with necessary training and guidance
• Negotiate contracts with clients and establish terms of sales or services
• Organize and attend sales exhibitions, meetings, and industry events
• Prepare regular reports and analysis on sales performance
• Collaborate with other hotel departments to ensure customer satisfaction
• Manage customer complaints promptly and professional
• Maintain and promote a teamwork environment with effective and clear communication amongst co-workers.
• Ensure the best client service is being made available through communication amongst the team, cross-training within the department, and appropriate office coverage.
• Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.
• Works with the management team to create and implement a sales plan addressing revenue, customers, and the market for the segment led by the DOS.
• Set an example through a professional, friendly attitude toward clients and co-workers, timely response to clients and co-workers’ needs, and observance of sales office standards.
• Ensure the hotel meets or exceeds budgeted goals.
• Follow and track company cross-sell procedures.
• Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.
• Organize travel agent month and travel agent appreciation rates for slow months.
• Assists with the development and implementation of promotions, both internal and external.
• Creating a focus on attracting new business.
• Attending and contributing to the monthly sales strategy meeting
• Updating and owning the sales strategy & sales plan with the Hotel General Manager.
• Review and approve any special corporate negotiated rates by signing the CVGR (Company Volume guaranteed rate) contract.
• Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets an example with personal booking goals).
• Leads on-property sales functions to build long-term, value-based customer relationships that enable the achievement of hotel sales objectives.
• Recommends monthly room nights target goals for sales team members.
• Participates in sales calls with members of the sales team to acquire new business and / or close on business.
• Develop and send informative press releases to targeted lists highlighting all activities and promotions.
• Maintain and expand corporate incentive program via direct mail, personal visits, etc.
• Oversee and ensure the updating of rates, and promotions on the hotel website, OTA’s (Online travel agents), GDS, etc. without any rate parity.
• Responsible for the training of sales managers and staff.
• Follow and promote hotel standards with guests, and co-workers.
• Evaluate and drive the hotel’s participation in the various sales channels, Market Sales, Event Booking Centers, electronic lead channels, etc.
• Monitors all day-to-day activities of direct reports.
• Executes and supports the operational aspects of business booked (e.g., generating proposals, writing contracts, customer correspondence).
• 3年制学士号、またはMBA
• 5～6年以上の経験
• 3年以上のシニアセールス職の経験

EDUCATION :

3-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or MBA.

EXPERIENCE :

More than 5 to 6 years’ experience in sales and marketing or related professional areas.

And Min. three years’ experience in a senior sales role.

Key Skills & Requirements :

Excellent communication and presentation skills, both written and verbal.

Native Japanese or fluent in Japanese language due to the nature of owning company.

Business-level proficiency in English (reading, writing, and speaking).

Preferred Qualifications :

Experience in the luxury hospitality market.

118室

2024年1月30日

5番出口より徒歩5分

Hotel Information

No of Rooms : 118

Owner : SAPPORO REAL ESTATE CO., LTD (Sapporo Holdings Group )

Open : 2024 January 30

Location : 5minute’s walk from Exit No.5 of Bus Center Mae Station on the TOZAI subway Line

ESG) 活動を通じてコミュニティに貢献し、変化をもたらすことができます。

Social insurance (health insurance, employee pension insurance, employment insurance, workers' compensation insurance) applies from the day of employment

Employee benefit card offering discounted rates at Accor hotels worldwide.

Develop your talent through Accor’s learning programs.

Opportunity to grow within your property and across the world!

Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.