Senior Marketing Manager（Field Marketing）

Through the power of trillions of dollars in business spend, Coupa’s mission is to unlock our customers' full potential to do well and do good, anchored in our shared belief that we are smarter together. Our customers, suppliers, and employees- our Coupanians- come together to co-create ideas and innovations that impact the power of spend.We are looking for a high-energy, modern marketer to help us deliver growth in our Japan region. You will be responsible for the development, execution, measurement and reporting of demand generation and field marketing programs that support sales goals in our high-growth Enterprise segment in Japan. You will be instrumental in growing Coupa’s awareness in the Japan market, as well as supporting selected marketing programs. One area of focus will be to own and work cross-functionally to execute digital 1 : Many ABM programs to move target accounts effectively through the full-funnel buyer’s journey. You’ll oversee the strategy and execution from conception to completion, offering insights on performance. You thrive in a fast-paced, collaborative environment and you are highly practical. You are not afraid to take ownership and enjoy working closely with sales people, partners and customers.

How you can make an impact at Coupa :

• Work closely with the regional Sales RVP and the local sales team to develop and deliver field marketing programs that will hit pipeline and revenue goals
• Align cross-functionally with Product, Digital & Content Marketing on the go to market strategy for your region
• Ensure quality and timely program execution across all marketing channels. Channels include but are not limited to : field events, PR, Direct Mail, Email, Webinars, Social, Digital and Display Advertising
• Manage all elements of the plan including research, budget, planning and localization of the messaging and content assets
• Work with marketing operations to distill the insights and performance of your campaigns into insights for senior leadership teams, and to formulate recommendations that lead to program optimization
• Plan and execute local events with precision to deliver the right audiences for the Japan Enterprise sales teams
• Leverage PR to support demand generation and customer marketing activity

Skills and Experience :

LI-HybridAt Coupa, we’re building a great company that is laser-focused on three core values : ensuring customer success with an obsessive and unwavering commitment to making customers successful, focusing on results with a relentless focus on delivering results through innovation and having a bias for action, and striving for excellence with our commitment to a collaborative environment infused with professionalism, integrity, passion, and accountability.At Coupa, we have a solid and innovative team dedicated to improving the spend management processes of today's dynamic businesses. We celebrate diversity and recognize its value to our customers and employees. Coupa is proud to be an equal-opportunity workplace and affirmative-action employer. Learn more about our commitment to fostering diversity, equity and inclusion at Coupa here. All qualified applicants will receive consideration for employment regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or any other applicable status protected by state or local law. Please be advised that inquiries or resumes from recruiters will not be accepted. By submitting your application, you acknowledge that you have read Coupa’s Privacy Policy and understand that Coupa receives / collects your application, including your personal data, for the purposes of managing Coupa's ongoing recruitment and placement activities, including for employment purposes in the event of a successful application and for notification of future job opportunities if you did not succeed the first time. You will find more details about how your application is processed, the purposes of processing, and how long we retain your application in our Privacy Policy.