Associate Director, Omnichannel Strategist

Working with Us

Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Position Summary

The Omnichannel Strategist acts as member of Worldwide Commercialization Excellence (WCx) for brand teams, pulling in cross-functional resources as needed to ensure successful delivery of omnichannel strategy and campaigns. This role is deployed to brand teams, to lead digital and media channel planning in collaboration with our business partners, and leads cross-functional teams (business, matrix, agency partners) to execute and optimize campaigns, tactics, and programs to meet and exceed business strategy and objectives.

Purpose / Objective of the Job :

• Plan and execute omnichannel brand campaigns, programs, media planning & campaigns and tactics - driving operational effectiveness, business impact and achievement of objectives.
• Partner with business and other WCx functions (e.g., Integrated Content Delivery) and BIT functions (e.g. Customer Engagement Platform Team) on development of overall omnichannel strategy followed by more specific digital channel strategy to meet business and customer needs.
• Partner with AIA to develop metrics and measurement plans and deliver omnichannel insights and recommendations for ongoing optimization of omnichannel strategy
• Leverage Digital Capabilities and Customer Engagement Excellence principles, standards, and best practices to drive results for the business. Examples include Omnichannel and advanced analytics, content modularization, CRM, websites, Interactive visual aids (IVAs), email, Remote Engagement and Search Engine Marketing. Other examples to be identified based on business / customer needs and prioritized according to the identified customer experience journeys.
• Identify and run experiments with IT / CEP to pilot / scale future digital marketing capabilities.
• Act as a coach to brand teams to ensure adoption of new ways of working with specific focus on omnichannel strategy

Key Responsibilities :

Disclaimer : The responsibilities listed above are only a summary and other responsibilities will be requirements as assigned)

Required Qualifications & Experience

Key competencies desired

Omnichannel excellence :

Customer-backed performance management :

Content production and deployment management :

Leadership and cross-functional collaboration :

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role :

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations / adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation / adjustment prior to accepting a job offer. If you require reasonable accommodations / adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.