Manager, Digital Marketing, Calvin Klein

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At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (, , )

POSITION SUMMARY :

The Digital Marketing Manager is responsible for managing the organization’s digital marketing strategy and to run all the daily activities related to it. We are looking for an experienced candidate with a hands-on mentality that can improve the performance of our digital channels, and smoothly align with other stakeholders to connect that to business.

PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB :

• You will play a key role as a member within the Japan marketing team. You are responsible for reporting to the Japan Marketing Director to provide essential information that impacts the overall marketing strategy.
• Raise potential risks / opportunities along with a recommended action plan and rationale behind, so necessary decision can be made swiftly
• Develop and deliver the short and long term digital marketing strategies in alignment with the global and local marketing vision.
• Develop the action plans for each marketing funnel, set up and run those plans, analyze results so we can keep improving our performance.
• Manage the posting plans of local social media accounts (FB, TW, LINE Voom)
• Manage the development of digital contents (including social media posts).
• Drive efficient budget allocation of digital marketing investments
• Influencer marketing (other marketing team members are also responsible for this)
• Increasing UGC
• Manage and evaluate the performance of digital agencies
• Reporting (within Japan and to APAC)

INTERNAL & EXTERNAL CONTACTS :

Internal : GTM, Marketing (PR / Brand Activation), MD, eCom, Digital Strategy (manage the performance mktg & email mktg), CRM, Retail, Regional team in APAC

External : License Partners, Wholesalers and department stores, AD and PR agencies, Research firms, Design or Production Office, Event Agency, Printing Company, etc.

QUALIFICATIONS & EXPERIENCE :

About PVH :

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .