Product Manager プロダクトマネジャー_T-fal ティファール

TO MAKE CONSUMERS' EVERYDAY LIVES EASIER AND MORE ENJOYABLE AND CONTRIBUTE TO BETTER LIVING AROUND THE WORLD”家庭生活をより快適で和やかで充実したものにする新たな製品とサービスの創造によって、「世界中の消費者の日常生活をもっと楽しく、ラクにし、豊かな暮らしに貢献する」それが私たちのミッションです。

At Groupe SEB, we know that home life contributes greatly to the richness of a culture. Joining marketing means collaborating with passionate teams who put their creativity, talent and energy to work, improving the everyday lives of millions of households. Are you as passionate as us? We’re waiting for you!

Mission, Overview of Role :

In charge of product development, marketing strategy planning and execution of the responsible category, working with the Marketing Manager.

Marketing Managerのもと、全マーケティング活動とプログラムをリードし、ティファールのさらなるマーケットポジション確立に貢献する

Principal Responsibilities :

• Lead all of marketing activities and programs under the supervision of the Marketing Manager. Contribute to further build T-fal's position in the market.
• Develop an Annual Market activation Plan and Budget (= Annual Marketing Plan) that includes sales objectives (value and volume), consolidated and operating margin objectives, ATL / BTL activity, distribution strategy, competitive information, etc. in line with company vision and strategy
• Implement the approved marketing programs (including new product launch, advertising campaign, various sales promotion activities, etc.) and maximize these effectiveness and potential.
• Work closely with the SBU (strategic Business Unit in France), and support them to understand the Japanese consumer and the market specific needs.
• Closely monitor the competitive activities and quickly take an action working with relative functions.
• Analyse and grasp the current business situation (sales performance, competitive actions, etc.), and take necessary actions with timely manner.
• Periodically provide reports on sales performance, margin development, expenses etc. and key activities in the Letter of Month (LOM) to managements and relative functions
• Control the marketing expenses within the approved budget
• Be responsible for product training, especially for the call center staff, sales representatives and field merchandisers
• Work closely with the Call Center and the ASS(After Sales Service) to minimize quality issues and negative impacts from eventual quality issues.
• ATL / BTLプラン作成および実行、ディストリビューション戦略立案、競合分析等
• SBU (フランス本社の戦略的ビジネスユニット)との協業、ならびに日本の消費者・日本独自のニーズについての理解を深め、SBUと共有する

Qualifications

• Over 5 years experiences in product / brand management, ideally in an international B2C company.
• 5年以上のB2Cマーケティングおよびプロダクト / ブランドマネジメントの経験。外資FMCGカンパニー出身者は尚可。

Skills

• Data gathering and analysis skills with the objective to act, review and further develop the business and activities.
• Positive and logical thinker
• Characteristics should be :

1) Real marketer,

2) Native Japanese + business English level

3) Ability to think and act analytically

4) Ability to think creatively, out of the box, be inspired by also qualitative information like fashion and lifestyle trends

5) Entrepreneurial spirit to take calculated risks

6) Team player

7) Communicative skills / Persuasiveness to « sell » the marketing actions plans to commercial teams and external representatives

1)リアルマーケター

2) 日本語ネイティブレベル+ 英語ビジネスレベル

3) 分析的思考力と行動力

4) 枠にとらわれないクリエイティビティー

5) 起業家精神

6) チームプレイヤー

7) コミュニケーションスキル（特に相手を説得する力）