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MEDIA PLANNING MANAGER

MEDIA PLANNING MANAGER

MindshareTokyo , Japan
16 days ago
Job description

About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values :

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growthand Development to Mobilize the Enterprise.

Brief Description We are hiring a Media Planning Manager to demonstrate B to B online campaign project management experience for the well-known global brand. You will also assist your line director as the subject matter expert within a wider integrated media planning team. This is a critical role within the agency, one that offers a variety of client facing and internal stakeholder management. 3 best things about the job : l Great work culture – You will work with a diverse and collaborative group of co-workers passionate about digital media between local mindshare and oversea l Flexibility and Empowerment – We appreciate colleagues who are thinkers and problem solvers, those who think outside the box and contribute to new ways of working l Global and dynamic working environment – Being as a partner for the global premium brand and closely connect with the worldwide team to connect and bring the global standard to be localized Key Responsibilities :

  • Build a detailed understanding of your campaign pipeline and task status.
  • Manage relationships with key decision makers within your client portfolio through a structured client engagement plan.
  • Contribute innovative ideas as part of the wider team planning process.
  • Deliver best in class execution plans using our available range of tools and software to plan client campaigns
  • Develop and deliver a data driven performance plan framework and the strategy for your clients, to increase their campaigns effectiveness. Client Management
  • Develop strong relationships with clients, be their go to person for anything to media
  • Work with wider team members – biddable team, data analytics, trading and ad operation team – to ensure regular reporting that serves the client’s needs.
  • Anticipate the client’s needs and set up internal process to meet / exceed them Operational Excellence
  • Work closely with the team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
  • Be the custodian of your client’s advertising presence on digital platforms & the go-to-person on all matters digital
  • Lead the delivery of measurement, analysis and reporting of all media campaigns and feed this intelligence and insight back into the media planning process
  • Provide insight and analysis closely with the support from the Client Lead to develop the media strategy and plan. Technical Capability
  • Online and Offline Media Strategy and Execution Planning
  • Publisher collaboration & idea creation
  • Post campaign insights analysis
  • Internal & external briefing management
  • Media buying & insertion order management
  • Biddable hands on operation experience as a plus
  • Experience in DoubleClick tools (GCM), verification tools (IAS / DV), and offline media will be a huge advantage Qualifications and Requirements
  • 5+ years’ media agency experience, across a range of industries
  • Online & Offline Media Planning Experience
  • Exceptional verbal, written, communication skills with an analytical mind set
  • An excellent work ethic, problem solving and proficient time management skills
  • Experience working across either Media, Marketing, Consultancy, Business Analytics
  • Experience working in e-commerce paid media a huge plus
  • MS Office skills with advance knowledge in Excel
  • Bilingual is a must. Communication, reading and writing in both English and Japanese is required. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
  • Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

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    Manager • Tokyo , Japan

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