Assistant Brand Manager

Description

Purpose :

The Assistant Brand Manager (BM) supports the relevant Brand Managers (SBM) and / or Category Leads (CL) on driving strategy of Taste Elevation Portfolio for Retail Business and execution to achieve both consumer connection and the company financial goals.

Assistant Brand Manager (ABM) Job Duties :

• Analysis : Conduct category analysis for the key categories within the business unit (BU).Report market performance and provide insights into root causes.
• Activation and Campaigns : Lead brand project i.e. Media Campaigns, promotion, PR, Range Extension, Innovation, etc.
• New Product Development : Lead and propose innovation agenda and pipeline that best fit the brand and business growth.Lead cross functional team, both Heinz Japan internal and other countries, as ABM to achieve the best result with new product launch.Responsible for P&L and business targets to deliver brand growth for short and long term.
• Research : Co-work with Consumer Insight Manager to plan and execute research for new product, campaign, and brand tracking.
• Budget Control : Manage and control the budget for projects in charge of.
• Other tasks : Work with the Marketing, PD, and Sales team to develop samples and trade materials.Support Sales on customer queries.Other administrative tasks.

Required Assistant Brand Manager skills and qualifications :

Preferred Assistant Brand Manager skills and qualifications :

Location(s)

Tokyo Office