Vice President, Go-to-Market, Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S. : the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (, , )

POSITION SUMMARY :

This position will be responsible for directing and executing strategies that deliver financial results and elevate the brand positioning of Tommy Hilfiger in Japan.

Will lead the cross-functional team of Merchandising, Planning, Marketing, CRM, Visual Merchandising, Store Design to drive strategies from concept to customer experience, creating a seamless brand messaging across the market.

This position leverages resources globally to identify synergies to improve the business and the brand overall.

PRIMARY RESPONSIBILITIES / ACCOUNTABILITIES OF THE JOB :

Merchandising & Planning

• Implement the branding strategy via products. Lead a diverse Merchandising team responsible for product development, style selection, pricing, ordering, product training, promotion, etc.
• Control and instruct the price strategy; responsible for gross margin and improvements in sell-through, markdowns and inventory control.
• Work with internal and external partners, including retail operations, franchise partners, E-com, Planning / Allocation, VM, Marketing / PR, store designing and finance team to concept, initiate and execute key initiatives.

Marketing, Communications & CRM

Visual Merchandising & Store Design

Team Leadership

KEY COMPETENCIES

QUALIFICATIONS & EXPERIENCE :

Experience : 15+ years of fashion apparel Merchandising or Marketing experience, preferably within fashion retail environment; depth of understanding of product development interfaces with Merchandising. Experience with Japanese consumer.

Education : bachelor’s degree required

Skills :

About PVH :

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH .