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CRM Marketing Director - Asia Region

EF Education FirstTokyo, Japan

16日前

職務内容の詳細

We are seeking a strategic, data-driven, and experiment-minded Regional CRM Marketing Director to lead our multi-market CRM initiatives across Japan, Korea, Mainland China, Taiwan, Hong Kong and Vietnam. This role is responsible for developing, optimizing, and scaling personalized, automated customer journeys that drive engagement and conversion. Key Responsibilities :

CRM Strategy & Execution

Own and execute the regional CRM strategy as we transition to Salesforce Marketing Cloud, ensuring a seamless shift towards data-driven, personalized customer experiences / journeys.
Design and implement automated customer journeys across email, phone, LINE, Kakao, WeChat, WhatsApp, and Zalo to maximize engagement and retention.
Develop segmentation models and dynamic content strategies to enhance personalization at scale.
Continuously experiment with new CRM tactics, messaging, and automation techniques to improve engagement and conversion.

Technical CRM Implementation & Optimization

Oversee integration and configuration of CRM platforms and messaging channels via APIs and third-party solutions.

Collaborate with engineering and product teams to enhance CRM capabilities and automation workflows.

Ensure best-in-class data hygiene, tracking, and analytics, with a strong understanding of marketing attribution models to measure campaign impact across multiple channels.

Performance & Continuous Optimization

Define key CRM KPIs and implement A / B testing and iterative experimentation to improve campaign effectiveness.

Leverage data-driven insights to refine automated lead nurturing, conversion, and retention campaigns.

Stay ahead of CRM trends and emerging technologies in Asia’s digital ecosystem, proactively testing new approaches to enhance effectiveness.

Qualifications :

8+ years in CRM, lifecycle marketing, or marketing automation

Experience in Salesforce Marketing Cloud is strongly preferred, but not required

Strong knowledge of messaging platforms (LINE, Kakao, WeChat, WhatsApp, Zalo) and their integration into CRM workflows.

Deep understanding of marketing attribution and tracking methodologies to optimize campaign measurement.

Highly analytical, ideally with SQL proficiency, for campaign analysis and optimization.

Experience managing multi-market strategies across APAC.

Strong cross-functional collaboration skills to align CRM with business and product objectives.

Good English skills plus Japanese, Korean, or Chinese is required.

If you’re passionate about building best-in-class CRM strategies, experimenting with new ideas, and leveraging data to drive results, we’d love to hear from you.Note that this is an in-office opportunity, and that regional travel will be required. #LI-RH

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