PR Communications Manager

Role Overview ・Formulate PR / Communications plan to increase awareness of Arc'teryx brand and expand its audience.・Build relationship with media and manage KOLs / influencers to obtain effective media exposure.・Lead communication with PR agencies and deliver effective press releases.・Formulate media plans for NSO (New Store Opening) and large-scale events・Support the development of advertising strategies.

Key Responsibilities

• Formulate PR / Communication Plan based on Marketing calendar
• Communicate with PR agencies and manage production / publication of all press releases
• Liaise with Retail and eCom teams to develop and execute PR measures which lead to key concept sell-outs
• Plan and execute media events
• Budget management related to events.
• Communicate closely with HQ marketing communication team, transmit information to your local team properly

Qualifications

Type of person we are looking for