Job Description :
Designing & creating contents for multiple brands across therapeutic areas (TAs) in line with global / local brand strategy and Cx (customer experience) strategy, providing the right Cx to the right target at the right timing across all touchpoints – a central role in the new operating model.
Your key responsibilities :
- Analyze and outline the content strategy in line with brand and Cx strategy
- Design & create content for multiple brands across TAs based on customer insights and segmentations
- Partner with market research team to conduct Cx content testing and feedback loop
- Provide input to the global asset creation and localization
- Leverage global assets and drive rapid local content creation
- Deliver unparalleled customer experience and maximize impact
Key Performance Indicators
Quantity & quality of Cx Content creation across all touchpointsUx / Cx feedback and improvements madeFeedback from key internal end-users on quality of proposal / outputs / implementationNumber of associates : None