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Senior Brand Growth Manager

Senior Brand Growth Manager

Specialized Group日本
16日前
職務内容の詳細

Blockbuster Brand]

The Company]について

The Company]は、世界有数のOTC（一般用医薬品）およびVMS（ビタミン・ミネラル・サプリメント）市場において、最もピュアで革新的なセルフケアブランドを展開するグローバル企業です。

100以上の愛されるブランド、11,000人以上の社員、13の最先端製造拠点、4つの専門的な科学・イノベーションセンターを有し、「セルフケアをもっとシンプルに、すべての人の手に届ける」ことをミッションとしています。

B Corp認証も取得。人々と地球の健康に貢献する企業として、持続可能な未来を目指しています。

Blockbuster Brand]の日本市場におけるブランド運営をリードしていただきます。グローバルおよびゾーンの戦略と整合性を保ちつつ、ローカル市場に最適化した実行を担い、クロスファンクショナルなチームと協働しながら、ブランドの成長を推進します。

HCPの理解

P&L管理

  • P&L責任を持つ
  • F1 / F2レビュー、年間予算策定のリード
  • ROIの最適化
  • KPIをモニタリング
  • OTC経験歓迎）
  • IMS、Nielsen、Euromonitorなどのデータ活用に慣れている方

Brand Growth Strategy Manager – [Blockbuster Brand]

Location : Tokyo

About [The Company]

The Company] is a global self-care challenger with one of the largest portfolios in the Over-The-Counter (OTC) and Vitamins, Minerals & Supplements (VMS) markets.

With over 100 beloved brands, 11,000 employees worldwide, 13 world-class manufacturing sites, and four specialized science and innovation centers, our mission is to put health in people's hands by making self-care simple and accessible.

Headquartered in France, we are proud to be B Corp certified in multiple markets and are committed to a healthier future for people and the planet.

About the Role

As Brand Growth Strategy Manager , you will serve as the local custodian of [Blockbuster Brand], ensuring alignment with Global and Zone strategies while adapting initiatives to local market needs. You’ll lead flawless execution, collaborate across functions, and drive sustained brand growth in Japan.

Main Responsibilities

Brand & Category Execution

  • Execute local brand plans in alignment with global / zone strategies
  • Adapt initiatives to local market realities while maximizing global synergies
  • Provide local insights to inform global strategy and share best practices

    • Consumer, Market & HCP Understanding

  • Identify and activate local consumer insights to unlock growth
  • Partner with insights teams to understand consumer / shopper / HCP behavior

    • Market Analysis

  • Lead regular market and brand performance analysis
  • Use competitive and market data to shape brand strategy and recommendations

    • Financial & P&L Ownership

  • Own the local P&L for [Blockbuster Brand]
  • Lead brand budget planning, including F1 / F2 reviews
  • Track and manage A&P spend to ensure efficient ROI

    • Performance Management

  • Drive KPIs : sales, market share, brand equity, and ROI
  • Evaluate and optimize promotional and media effectiveness
  • Ensure accurate demand forecasts for consistent product availability
  • Align and update cross-functional teams (sales, trade, supply chain) on plans and execution

    • Cross-functional Leadership

  • Actively engage in the extended brand team and cross-functional collaborations
  • Communicate brand vision clearly to align internal stakeholders and drive shared goals

    • About You

    Experience

  • Marketing experience in consumer goods or healthcare (OTC a plus)
  • Proven track record in growing brands and executing campaigns
  • Experience in matrixed organizations preferred
  • Skilled in using market data tools (IMS, Nielsen, Euromonitor, etc.)

    • Competencies

  • Strong executional leadership and brand-building capability
  • Strategic, analytical, and creative problem-solver
  • Collaborative, influential communicator across functions
  • Adaptable, results-oriented, and proactive

    • Language & Communication

  • Fluent in Japanese
  • Confident in delivering clear and persuasive presentations
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    Senior Brand Manager • 日本