Marketing Strategy, Finance - Marketing Planning Office, Rakuten Ichiba Marketing Department (C&M)

Description

Business Overview

The Marketplace Business is responsible for operating Rakuten Ichiba, Rakuten's founding business.

Since its establishment in 1997, Rakuten has been committed to its mission of "empowering people and society through innovation." Through Rakuten Ichiba, the company has provided a platform that breaks down the barriers of traditional commercial zones, enabling anyone to easily open their own store. This has brought the joy of shopping to users across Japan.

Today, Rakuten Ichiba has grown into one of the largest e-commerce platforms in Japan, serving a vast number of users.

Department Overview

The Ichiba Marketing Department is responsible for formulating and driving marketing strategies to expand the sales of Rakuten Ichiba, which is the core of the Rakuten Group.

The Marketing Planning Office is a section that focuses on mid- to long-term growth across Rakuten Ichiba services. Its responsibilities include business strategies such as GMV forecasting and budget management, Business DX for operational efficiency, and CX strategies.

The Performance Improvement Promotion Group plays a central role in overseeing the cross-functional management of the Marketing Department within the Rakuten Ichiba business. Its activities span a wide range, including the management and forecasting of GMV and expenses, oversight of marketing initiatives, organizational development such as departmental meetings and rules, and the management of cross-functional projects.

Position : Why We Hire

We are seeking motivated individuals who are eager to take on new challenges with us, aiming for further business growth and departmental development. We are looking for candidates who can leverage their past experiences and skills to help shape the future of our company together.

Position Details

• Optimization of investment allocation based on the performance of business strategies and various initiatives
• Management of marketing investments across the entire department
• Analysis and promotion of improvements related to profitability
• Forecasting and budget management of Rakuten Ichiba's GMS (Gross Merchandise Sales)
• Establishment and systemization of analytical methods to enhance the accuracy of measuring the effectiveness of marketing initiatives

Project Examples

Onboarding Process

You will first gain experience in managing GMS and costs, and then move on to engage in strategic analysis and implementation.

Rewards of the Role

By working in the Rakuten Ichiba Marketing Department, which encompasses various marketing functions, you will have the opportunity to collaborate with different teams. Your contributions can lead to a significant impact on the overall organization.

Skills You Will Gain

You will acquire experience in overall management, enhance your understanding of marketing initiatives, improve your analytical skills, and gain experience in organizational development. This will help you cultivate future management and business leadership skills.

Work Environment

A three-member team : 1 Manager / 1 Leader / 1 Staff Member

Manager : Mid-career hire, previously worked at a foreign company, 7th year at Rakuten

Leader : Mid-career hire, previously worked at a home appliance manufacturer, 4th year at Rakuten

Member : 2nd year as a new graduate hire

Mandatory Qualifications :

Desired Qualifications :

Skills / Experience

Mindset

Others Information :

Additional information on Location

Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on English Qualification

TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)

If no evidence is available to prove the qualifications denoted above, taking an “TOEIC IP Test”, organized by Rakuten, during selection process is required.

business #strategyplanning #commerce #RakutenIchiba

Languages :

English (Overall - 4 - Fluent), Japanese (Overall - 4 - Fluent)