Talent.com
This job offer is not available in your country.
Juvederm Brand Lead or Manager

Juvederm Brand Lead or Manager

Allergan AestheticsMinato City, Tokyo, Japan
21 days ago
Job description

Job summary

The position will be responsible for leading all aspects of marketing associated with Juvederm Vista, developing and executing product marketing strategies, programs, and tactics that will meet or exceed target budget and market share. Additionally, the role will lead the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies. This includes CLM engagement and customization within AbbVie’s business code of conduct, policies, and all applicable laws and regulations.

Responsibilities

Sales Target Achievement

  • Meet or exceed sales targets for the product area, expressed in units, value, and other objectives on a quarterly and full-year basis.

Development and Implementation

  • Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders), and synthesize the insights gained to identify target segments, determine brand positioning, drive Close Loop Marketing engagement and customization, and populate the Brand Plan Insights Chapter.
  • Guide the design and implementation of all marketing activities, including innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities, and multi-stakeholder initiatives to meet strategic brand objectives.
  • Ensure all in-field materials, strategies, and tactics are aligned to drive momentum of strategic brand objectives.
  • Develop, implement, and execute tracking of Brand & Product Strategy and Promotion Plan. Have ownership of the product strategy, lead in executing various marketing programs, articulate a clear market-specific value proposition, tailor to fit program requirements, and ensure that the product marketing initiatives are executed in a manner consistent with the company’s strategic objectives :
  • Define product programs with objectives, resources, KPIs, and expected returns.

  • Support development of customer plans, identifying product issues and objectives for each customer, and defining programs to address these.
  • Plan, execute, and track marketing programs, including promotional campaigns, training programs, and any business development management programs focused on target account / prospect acquisition and customer expansion. Responsible for defining and delivering a product marketing plan that combines an in-depth understanding of the market, competitive landscape, and consumer for a group of products.
  • Lead the development of marketing inputs to the Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate preparation of the Long Range Plan to drive brand success.
  • Manage marketing communication programs including advertising, product literature / sales tools, website, and congress activities (booth, seminars, material supply, communication, staffing, etc.), ensuring alignment with company / marketing strategies and compliance. Ensure timely communication to appropriate marketing and sales personnel regarding promotional materials, development of effective sales aids, and clinical education support material.
  • Manage A&P budget for the product and recommend timely reallocation of resources to the Marketing lead for maximum business impact.
  • Marketing Analysis & Forecasting

  • Contribute to the development of the ongoing marketing database to understand customer needs, market size, market growth, and competitive share position. Initiate market research projects as needed and own the process to completion.
  • Contribute to the ongoing market research on size, growth, and share trends for Juvederm and competitors.
  • Visit and make periodic calls to customers to gather firsthand information on market and industry trends and conditions, aiding territories in their sales efforts.
  • Prepare product forecasts, constantly monitor inventory levels, and suggest process improvements.
  • Patient-Centric Strategies

  • Secure input and cross-functional stakeholder viewpoints to keep updating in a robust and accurate manner the Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings, and challenge and critique Brand Team strategies to ensure patient-centricity.
  • Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to the Brand Story.
  • Leadership & Team Collaboration

  • As Brand Team Leader, lead the Brand Team around a brand vision and objectives that are shared by all members. Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with the strategy defined by the Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
  • Continuously encourage Brand Team members’ collaboration and foster team spirit. May be responsible for people leadership of other brand team members. Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings).
  • Develop, lead, and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), and track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
  • Training

  • Assist in sales training activities related to product knowledge, product promotion, and business consultation.
  • Ensure all medical representatives maintain a high level of product knowledge and are proficient in objection handling by providing high-quality, on-message sales materials.
  • Education and Experience

    The position requires an individual with product management experience as a marketing professional in the pharmaceutical, medical devices, or healthcare industry. Relationship management with internal and external stakeholders, along with strong communication skills, will be among your key strengths. The successful candidate will possess strong analytical skills, business acumen, and a hands-on approach, requiring personal initiative and responsibility while operating at a high level of performance and efficiency. This is a high-profile role  in a relatively small marketing group, so you will wear many hats, unlike similar positions in larger companies.

    Essential Skills, Experience, and Competencies :

  • Bachelor’s degree in Marketing / Business or a related field; MBA is desirable.
  • Minimum of 3+ years of successful marketing track record in product management in the pharmaceutical / medical / healthcare industry.
  • Relevant experience with a proven track record of success in marketing within the biotech / pharmaceutical industry on multiple brands and within multiple team constellations.
  • Experience in the development of marketing strategies and tactical plans.
  • Ability to translate strategies into actionable and realistic marketing actions.
  • Strong analytical skills (needs, segmentation, situational analyses, creation of competitive strategies, risk assessment, etc.) and proven strategic agility with the ability to succeed in a fast-paced, entrepreneurial environment.
  • Ability to lead, motivate, and coordinate cross-functional teams.
  • Solid working knowledge of the healthcare environment and evolving landscape.
  • Solid knowledge of finance principles and processes.
  • Fluent in English (speaking and writing), native Japanese.
  • Preferred :

  • Marketing track record of success within FMCG, Media, and / or Digital / IT industry.
  • Sales track record of success within biotech / pharmaceutical or any other industry.
  • KL1] I kept this from original but do you really want to keep this?

    Create a job alert for this search

    Manager • Minato City, Tokyo, Japan

    Related jobs
    Senior Brand Manager

    Senior Brand Manager

    HaleonJapan, Tokyo, Akasaka
    Are you looking for a brand management role that allows you to drive robust customer insights and deliver promotional effectiveness? If so, this Senior Brand Manager could be an exciting opportunit...Show moreLast updated: 12 days ago
    Manager, Enterprise Risk Management, Japan

    Manager, Enterprise Risk Management, Japan

    AMEXMinato-ku, Tokyo, Japan
    With the right backing, people and businesses have the power to progress in incredible ways.When you join Team Amex, you become part of a global and diverse community of colleagues with an unwaveri...Show moreLast updated: 30+ days ago
    Assistant Manager, Lifecycle Marketing, Disney+

    Assistant Manager, Lifecycle Marketing, Disney+

    The Walt Disney Company (APAC)Minato-ku, Japan
    As Lifecycle Marketing Assistant Manager for Disney+ Japan, you will be responsible for lifecycle automation and experimentation to drive engagement and increase retention for Disney Streaming Serv...Show moreLast updated: 30+ days ago
    Manager

    Manager

    Arthur D. Littleku Tokyo, Minato, 13, JP
    ADLの中でも最も主要なオフィスの1つとして、世界各国のADLオフィスおよび様々な専門知見・能力を持つ協業パートナー企業と連携しつつ、日本における大手企業様および官公庁様を中心としたクライアントに対する将来洞察・戦略策定・変革実行を支援しています。. ADLおよびADLジャパンの特徴として、1) 経営と技術の融合視点を踏まえた「イノベーションへのこだわり」、2) 人間系中心の「Side-by-...Show moreLast updated: 30+ days ago
    Cluster Asst Dir-Finance

    Cluster Asst Dir-Finance

    The Tokyo EDITION Toranomon4-1-1 Toranomon, Tokyo Tokyo, Japan
    Develops and implements property-wide strategies that deliver products and services to meet or exceed the needs and expectations of the brand’s target customer and property employees.The position p...Show moreLast updated: 30+ days ago
    Supervisor-Marketing

    Supervisor-Marketing

    Marriott InternationalMinato-Ku, Tokyo, Japan
    This position executes holistic on-property and digital marketing across paid, owned and earned channels including collaterals, websites, newsletters, social media, third party e-commerce channels ...Show moreLast updated: 10 days ago
    WBDJ - Senior Manager / or Manager, Category Management of Licensing

    WBDJ - Senior Manager / or Manager, Category Management of Licensing

    8003 Warner Bros. Japan LLCku,Minato, Nishi Shimbashi, Tokyo
    When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic ...Show moreLast updated: 12 days ago
    Digital Technology_Program Management PMO

    Digital Technology_Program Management PMO

    Universal Destinations & ExperiencesMinato-ku, Osaka
    What We Are Aiming for in Digital Transformation.An opportunity with USJ's Digital and Technology team is an experience like no other. From developing state-of-the-art theme park locations in Orland...Show moreLast updated: 13 days ago
    Business Consultant (based in Tokyo or Osaka)

    Business Consultant (based in Tokyo or Osaka)

    SOFICOMinato-ku, Tokyo, JP
    Are you looking for a challenging and dynamic work environment where you can develop your full potential?.Analyze client requirements and translate them into a configuration solution.Make functiona...Show moreLast updated: 30+ days ago
    Associate Brand Manager

    Associate Brand Manager

    Avery Dennison SmartracKaigan, Minato-ku, Tokyo, JP
    Avery Dennison (NYSE : AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials.The company’s pr...Show moreLast updated: 13 days ago
    Chef de Partie

    Chef de Partie

    The Westin Tokyo1-4-1 Mita, Tokyo Tokyo, Japan
    Prepare special meals or substitute items.Regulate temperature of ovens, broilers, grills, and roasters.Pull food from freezer storage to thaw in the refrigerator. Ensure proper portion, arrangement...Show moreLast updated: 30+ days ago
    [Conrad Tokyo] Proactive Sales Manager - Domestic Sales (SPV)

    [Conrad Tokyo] Proactive Sales Manager - Domestic Sales (SPV)

    HiltonConrad Tokyo, Tokyo, To, Tokyo, Japan
    Conrad Tokyo] Proactive Sales Manager - Domestic Sales (SPV)(.Conrad Tokyo1-9-1 Higashi-Shinbashi, Minato-kuTokyo105-7337. With thousands of hotels in over 100 countries and territories, Hilton offe...Show moreLast updated: 12 days ago
    Associate Manager, Account Management, Brand Commercialization

    Associate Manager, Account Management, Brand Commercialization

    Disney ExperiencesMinato-ku, Japan
    Show moreLast updated: 30+ days ago
    Field Marketer JAPAN Enterprise.

    Field Marketer JAPAN Enterprise.

    CiscoMinato, Japan
    Field Marketing Manager – Japan.Customer needs are rapidly evolving, and the pace of change is accelerating exponentially. We must adapt and lead market transitions to empower our customers in their...Show moreLast updated: 12 days ago
    BGSW_SDS_SAP Development lead-R29

    BGSW_SDS_SAP Development lead-R29

    Bosch GroupMinato City, Tokyo, Japan
    Company Description • •Bosch Global Software Technologies Private Limited • is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, of...Show moreLast updated: 30+ days ago
    Manager, Quality Assurance, Business Technology

    Manager, Quality Assurance, Business Technology

    Disney Entertainment and ESPN Product & TechnologyMinato-ku, Japan
    As a QA Manager, you will play a pivotal role in ensuring the quality and timely delivery of development projects by coordinating between development teams and QA vendors.Your primary responsibilit...Show moreLast updated: 30+ days ago
    Key Account Manager

    Key Account Manager

    A2MAC1Minato-Ku, Tokyo, JP
    Quick Apply
    The Key Account Manager is tasked to hit the revenue target in the region.Based on the company's overall strategy and combined with the characteristics of the regional market (such as industry dist...Show moreLast updated: 28 days ago
    • New!
    Lead Account Manager

    Lead Account Manager

    EntegrisMinato-ku, Tokyo, Japan
    The Lead Account Manager will manage key strategic customers in Japan, focusing on improving their productivity, performance, and technology with advanced materials and process solutions.Manager ne...Show moreLast updated: 15 hours ago